CRM Operations Specialist

COMPANY DESCRIPTION

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

JOB DESCRIPTION

Games are more and more evolving toward services. Acquiring new customer is only 50% of the challenge, the other 50% are to keep them in the Ubisoft world. The service that Ubisoft will provide all along the gamer journey will make the difference. In order to increase efficiency, the communication toward gamers has to be multichannel and personalized: send the right message, to the right person, at the right moment, through the right channel and right device.

Within the Customer Relationship Management (CRM) department, you will be in permanent contact with several teams across the world for the deployment of campaigns on the channels you are working on: emails and in-game banners.

Your role will be to translate the business objectives & campaigns into our CRM tools (Salesforce Marketing Cloud being one of them) and accompany the growth of the activity. You will coordinate and oversee the production, configuration and execution of multichannel CRM campaigns in an effort to better integrate the player into the game and foster the active participation of the community.

What you'll do:

Management of CRM Operations:

• Operate the CRM tools required to configure, deploy and maintain multichannel CRM campaigns,
• Assist CRM Strategists with their campaign plans to help concretize targeting, strategies, campaign priorities, and strategic evolution,
• Be proactive and flexible on a day-to-day level, and be able to work in fast-paced environment subject to short notice changes/updates,
• Implement targeted content rules and appropriate personalization data (personal and game stats) to support the campaign’s objectives,
• Work with game development and analytics teams to develop an in-depth understanding of player behaviors and campaign responsiveness

Analysis of results and optimization:

• Actively participate in the follow up of campaign KPIs,
• Ensure the highest level of deliverability for each channel and work closely with the analytics team to report on performance indicators,
• Share best practices,
• Optimize the player experience within the channels,
• Keep the documentation up-to-date

QUALIFICATIONS

What you'll bring:

Technical requirements:

• Educational background in business or computer sciences
• Previous experience in CRM or Data is a strong plus,
• Understanding of HTML and SQL basic knowledge is an asset,
• Good usage of the Microsoft software (Office, Visio)

Social skills:

• A problem solver mindset and who thrives on answering the question of “how are we going to do it?”,
• Self-starter with a strong sense of organization, who can multi-task and work autonomously
• Good project management skills,
• Attention to details,
• Team player with strong communication and interpersonal skills
• Strong written and verbal communication skills in English required.

ADDITIONAL INFORMATION

What do we offer benefits wise?

• Meal tickets with value of 30 ron/day
• Access to private medical system and special subscription rates for family members
• On site medical support
• World Class Bronze subscription
• Comprehensive wellbeing program (including physical fitness, mental health, financial education and internal communities)
• Life insurance
• Ubisoft bikes, free rental
• Parking spaces for cars, bikes, motorbikes

• Hybrid: We embrace a hybrid work model, helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Our hybrid work model includes a minimum of 3 days a week in the office and the remaining 2 days working from home.

• Video games and consoles to borrow
• Access to Ubisoft games via own Uplay account
• Bookster (borrow books for free, delivered at home or in the office)

• Free fruits and coffee in the office
• Studio offered free days, confirmed on an annual basis for different events
• Study leave
• Christmas/ Easter celebration with a special gift
• Partners’ discounts