CRM Production Lead

Ruby Seven is seeking a CRM Production Lead to manage daily campaign and lifecycle production for its global CRM program. This role involves leading CRM Associates, ensuring flawless execution across email, push, in-app, and SMS channels, and maintaining alignment with the U.S.-based CRM Operations Manager. The ideal candidate will have hands-on CRM experience, strong leadership, and a background in gaming or casino environments, focusing on precision and timely delivery.

Must Have

• Manage daily campaign and lifecycle builds across Email, Push, In-App, and SMS channels.
• Lead, assign, and review tasks for the CRM Associates.
• Execute campaign setups, segmentation, and dynamic content within the CRM platform.
• Perform thorough QA on all builds, including creative assets, targeting, tokens, and links.
• Maintain build trackers, QA logs, and handoff reports.
• Execute and manage campaigns in CleverTap or other major CRM platforms (Braze, Salesforce Marketing Cloud, Airship, etc.).
• Oversee tagging, segmentation, and event logic to maintain data accuracy.
• Partner closely with the Senior CRM & Social Manager for daily workflow management and team direction.
• Work collaboratively with the CRM Ops Manager to align execution with lifecycle strategy and QA standards.
• 4–6 years of experience in CRM operations or campaign production.
• Hands-on experience with CleverTap or similar platforms.
• Prior experience in gaming or casino CRM (social, mobile, or real-money).
• Proven ability to lead small teams and manage multiple concurrent campaigns.
• Strong attention to detail with a focus on accuracy, timing, and data integrity.
• Excellent written and verbal communication skills for cross-functional collaboration.

Reports To: Senior CRM & Social Manager

Functional Collaboration: CRM Operations Manager (U.S.)

Direct Reports: CRM Associates

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We’re seeking a proactive and detail-driven CRM Production Lead to oversee the day-to-day campaign and lifecycle production within our global CRM program. This role works under the Senior CRM & Social Manager to lead a team of CRM Associates and ensure flawless campaign execution across all digital channels.

The CRM Production Lead serves as the executional lead for the India CRM team – managing workflow, enforcing QA standards, and maintaining seamless alignment with the U.S.-based CRM Operations Manager to ensure every campaign and journey is delivered accurately and on time.

Ideal candidates bring hands-on CRM experience, strong leadership skills, and a proven ability to operate in gaming or casino environments where precision and speed are critical.

Key Responsibilities:

Daily Production & Execution

• Manage daily campaign and lifecycle builds across Email, Push, In-App, and SMS channels.
• Lead, assign, and review tasks for the CRM Associates to ensure accuracy and timely delivery.
• Execute campaign setups, segmentation, and dynamic content within the CRM platform.
• Ensure all deliverables meet global standards and align with the CRM Operations Manager’s specifications.

Quality Assurance & Workflow

• Perform thorough QA on all builds, including creative assets, targeting, tokens, and links.
• Maintain build trackers, QA logs, and handoff reports to provide transparency to both India and U.S. teams.
• Identify process inefficiencies or recurring errors and recommend improvements.
• Uphold consistent build documentation and process discipline across the India CRM team.

Platform & Process Expertise

• Execute and manage campaigns in CleverTap (preferred) or other major CRM platforms (Braze, Salesforce Marketing Cloud, Airship, etc.).
• Oversee tagging, segmentation, and event logic to maintain data accuracy.
• Collaborate with the CRM Ops Manager to implement new templates, triggers, and test frameworks.
• Ensure version control and consistent use of CRM naming and tagging conventions.

Collaboration & Communication

• Partner closely with the Senior CRM & Social Manager for daily workflow management and team direction.
• Work collaboratively with the CRM Ops Manager to align execution with lifecycle strategy and QA standards.
• Provide concise daily updates on build progress, blockers, and completed deliverables.
• Communicate clearly across time zones to ensure smooth global handoffs.

Qualifications:

• 4–6 years of experience in CRM operations or campaign production.
• Hands-on experience with CleverTap or similar platforms (Braze, SFMC, Airship, etc.).
• Prior experience in gaming or casino CRM (social, mobile, or real-money).
• Proven ability to lead small teams and manage multiple concurrent campaigns.
• Strong attention to detail with a focus on accuracy, timing, and data integrity.
• Excellent written and verbal communication skills for cross-functional collaboration.

Success Looks Like:

• Campaigns and lifecycle journeys launch on schedule with zero QA errors.
• The India CRM team operates efficiently with clear accountability and process consistency.
• Daily collaboration with the U.S. CRM Ops Manager is smooth, proactive, and productive.
• Reporting, tagging, and build documentation are accurate and maintained at all times.
• Sr. CRM and Social Manager can confidently oversee delivery while the CRM Ops Manager focuses on optimization and insights.

How to Apply:

• Send the CV to careersindia@rubyseven.com.