Customer Marketing Lead
2 Months ago • All levels • $156,000 PA - $266,400 PA
Marketing
Job Description
Plaid is seeking a passionate and strategic Customer Marketing Lead to define and scale its customer marketing program. This role involves developing and implementing programs to build long-term customer relationships, elevate success stories, and inspire advocacy. The Customer Marketing Lead will collaborate with Sales, Product Marketing, Communications, Growth, and Brand teams to create content and experiences that highlight customers and drive business impact. It's an opportunity for a marketer who excels at storytelling, building programs from the ground up, and partnering with innovative companies.
Must Have:
- Define and scale customer marketing programs
- Develop programs for customer relationships
- Elevate customer success stories
- Inspire customer advocacy
- Collaborate cross-functionally
- Craft content and experiences
- Strong storytelling skills
- Build programs from scratch
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
We are seeking a passionate and strategic Customer Marketing Lead to define and scale Plaid’s customer marketing program. In this role, you will develop and implement programs that build long-term customer relationships, elevate success stories, and inspire advocacy across our ecosystem. You will collaborate cross-functionally with Sales, Product Marketing, Communications, Growth, and Brand to craft content and experiences that spotlight our customers and fuel business impact. This is a high-impact role for a marketer who loves storytelling, thrives on building from the ground up, and is eager to partner with some of the most innovative companies of today.
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