Data & Analytics Strategy Specialist

3 Months ago • All levels

Data Analysis

Job Description

The Data Analyst will provide analytical reports to address brand marketing challenges, design cross-departmental solutions, and plan actionable testing programs. They will offer insights into the marketing funnel, optimize consumer journey design, and monitor KPIs. Responsibilities include presenting data-driven solutions to clients, understanding data collection and tagging, providing audience marketing insights, and collaborating with media teams to improve marketing results. The role requires proficiency in GA4, GTM, Excel, Looker, and Power BI.

Good To Have:

Experience with website analytics
Understanding of CDP data flow
Experience in CRM
Proficiency in SQL/Python/HTML/Javascript

Must Have:

Proficiency in GA4, GTM, Excel, Looker, and Power BI
Strong communication skills to collaborate with marketing and IT teams
Data visualization capabilities

Add these skills to join the top 1% applicants for this job

excel

data-analytics

game-texts

html

power-bi

looker

python

sql

javascript

Through the data hub, build a personalized consumer journey based on audience analysis, and optimize the model.

Collaborate with function teams to make better performance by providing potential optimization solution.

Delivering funnel insight reports and optimized consumer journey, and monitoring KPI metrics.

Job Description:

Data Analyst - GA4/CRO/CDP

工作項目說明
1. 針對品牌行銷痛點，提供對應的分析報告；根據結果，規劃跨部門/跨領域的解決方案與可落地的測試計畫 (Tracking Design/Media Strategy/CRO/Marketing Automation)
2. 提供行銷漏斗洞察，優化消費者旅程設計，並監測KPI的衡量指標與達成狀況，包含：網站流量分析、受眾分析、購物車分析、流程斷點分析
3. 針對每一份分析報告，須提出確實的數據，解決客戶疑問，並需要向客戶簡報結果
4. 了解資料收集與標記的運作邏輯，進行規劃、蒐集分析需求，並提供受眾行銷洞察
5. 與媒體執行團隊合作，針對活動目的(如註冊/購買/名單等)，提出可行的行銷解決方案(工作將包含不同的分析平台、跨裝置的數據工具)，實際應用到自媒體或付費媒體廣告活動，提升行銷成果

職務需求
熟悉 GA4, GTM, Excel、Looker、Power BI
熟悉統計學基礎，有資料分析相關經驗
具數據驅動、行銷思維，能將分析結果轉變為可落地的實際解決方案
溝通能力強，能與行銷企劃、IT 及廣告優化師緊密合作，達成客戶商業階段目標
具備數據視覺化能力(例如 Looker 或power BI、圖表等 )
能快速學習新產品，熱愛解決複雜問題

加分條件
擁有網站分析經驗，並擅長第三方分析工具 (SimilarWeb, OpView, Google Trend, VWO 等)
了解 CDP data Flow
在 CRM 領域具備1年以上經驗/具備廣告運作知識或經驗
英語流利
了解SQL/ Python/ HTML/ Javascript

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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