Data Insights Manager
Job Summary
Job Description
The Data Insights Manager is the voice of consumer data analytics in our direct-to-consumer (DTC) revenue business. This role is responsible for delivering actionable insights from first-party data, web analytics, UX market research, and testing to influence DTC product strategy, merchandising, experience optimization, CRM, and retention to drive revenue. You’ll turn data into growth-driving decisions that fuel our direct ambition.
Must have:
- Develop a deep understanding of our DTC consumer segments, journeys, and behaviors using qualitative and quantitative tools.
- Identify purchase drivers, barriers, and moments of opportunity across key life stages.
- Monitor and report on DTC competitive trends, product positioning, pricing, and promotions.
- Own DTC KPIs related to traffic, conversion, retention, CLTV, and merchandising performance.
- Partner with UX and IT to design and analyze A/B and multivariate tests.
- Provide insights that shape product bundling, personalization, site taxonomy, and merchandising strategy.
- Segment and model customer lifetime value, cohort behavior, and campaign impact.
- Collaborate with DTC Ops, Media, and Brand to optimize cross-channel investment and attribution.
- Lead first-party consumer research of DTC trends: surveys, reviews, on-site polls, intercepts, and heat mapping.
- Build closed-loop insights from profiling, post-purchase NPS, return reasons, and CX support trends.
- Evangelize the consumer voice across brand, product, and channel teams.
- 5+ years in consumer insights, analytics, or strategy roles in DTC, eCommerce, or retail.
- Strong command of tools like GA4, Shopify, Looker/Tableau, Klaviyo, Contentsquare/Hotjar, or similar.
- Ability to synthesize data into clear, compelling stories and business recommendations.
- Experience leading A/B testing and interpreting statistically significant results.
- Consumer-obsessed, curious, and collaborative with a bias for action.
Good to have:
- Experience with home, hardware, CPG, or lifestyle brands.
- Familiarity with CDP platforms.
- Exposure to P&L ownership or revenue-driving initiatives in DTC.
Perks:
- Annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
- Comprehensive, competitive benefits that prioritize all aspects of wellbeing.
- Robust health plans.
- Market-leading 401(k) program with a company contribution.
- Product discounts.
- Flexible time off benefits (including half-day summer Fridays per policy).
- Inclusive fertility / adoption benefits.
- Numerous Employee Resource Groups to support inclusivity and belonging.
6 skills required
Job Details
Job Description
The Data Insights Manager is the voice of the consumer data analytics in our direct-to-consumer (DTC) revenue business. This role is responsible for delivering actionable insights from first-party data, web analytics, UX market research, and testing to influence DTC product strategy, merchandising, experience optimization, CRM, and retention to drive revenue. You’ll turn data into growth-driving decisions that fuel our direct ambition.
Key Responsibilities:
Consumer Channel Insights
- Develop a deep understanding of our DTC consumer segments, journeys, and behaviors using qualitative and quantitative tools
- Identify purchase drivers, barriers, and moments of opportunity across key life stages (e.g., first home, growing family, aging in place)
- Monitor and report on DTC competitive trends, product positioning, pricing, and promotions
Performance & Experience Analytics
- Own DTC KPIs related to traffic, conversion, retention, CLTV, and merchandising performance
- Partner with UX and IT to design and analyze A/B and multivariate tests (pricing, product mix, page layouts, checkout flows)
- Provide insights that shape product bundling, personalization, site taxonomy, and merchandising strategy
Data Strategy & Reporting
- Segment and model customer lifetime value, cohort behavior, and campaign impact
- Collaborate with DTC Ops, Media, and Brand to optimize cross-channel investment and attribution
Voice of the Consumer
- Lead first-party consumer research of DTC trends: surveys, reviews, on-site polls, intercepts, and heat mapping
- Build closed-loop insights from profiling, post-purchase NPS, return reasons, and CX support trends
- Evangelize the consumer voice across brand, product, and channel teams
What You Bring:
- 5+ years in consumer insights, analytics, or strategy roles in DTC, eCommerce, or retail
- Strong command of tools like GA4, Shopify, Looker/Tableau, Klaviyo, Contentsquare/Hotjar, or similar
- Ability to synthesize data into clear, compelling stories and business recommendations
- Experience leading A/B testing and interpreting statistically significant results
- Consumer-obsessed, curious, and collaborative with a bias for action
Nice to Have:
- Experience with home, hardware, CPG, or lifestyle brands
- Familiarity with CDP platforms
- Exposure to P&L ownership or revenue-driving initiatives in DTC
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