Data Insights Manager

1 Month ago • 5 Years + • $71,000 PA - $107,800 PA

Data Analysis

Job Description

The Data Insights Manager is the voice of consumer data analytics in our direct-to-consumer (DTC) revenue business. This role is responsible for delivering actionable insights from first-party data, web analytics, UX market research, and testing to influence DTC product strategy, merchandising, experience optimization, CRM, and retention to drive revenue. You’ll turn data into growth-driving decisions that fuel our direct ambition.

Good To Have:

Experience with home, hardware, CPG, or lifestyle brands.
Familiarity with CDP platforms.
Exposure to P&L ownership or revenue-driving initiatives in DTC.

Must Have:

Develop a deep understanding of our DTC consumer segments, journeys, and behaviors using qualitative and quantitative tools.
Identify purchase drivers, barriers, and moments of opportunity across key life stages.
Monitor and report on DTC competitive trends, product positioning, pricing, and promotions.
Own DTC KPIs related to traffic, conversion, retention, CLTV, and merchandising performance.
Partner with UX and IT to design and analyze A/B and multivariate tests.
Provide insights that shape product bundling, personalization, site taxonomy, and merchandising strategy.
Segment and model customer lifetime value, cohort behavior, and campaign impact.
Collaborate with DTC Ops, Media, and Brand to optimize cross-channel investment and attribution.
Lead first-party consumer research of DTC trends: surveys, reviews, on-site polls, intercepts, and heat mapping.
Build closed-loop insights from profiling, post-purchase NPS, return reasons, and CX support trends.
Evangelize the consumer voice across brand, product, and channel teams.
5+ years in consumer insights, analytics, or strategy roles in DTC, eCommerce, or retail.
Strong command of tools like GA4, Shopify, Looker/Tableau, Klaviyo, Contentsquare/Hotjar, or similar.
Ability to synthesize data into clear, compelling stories and business recommendations.
Experience leading A/B testing and interpreting statistically significant results.
Consumer-obsessed, curious, and collaborative with a bias for action.

Perks:

Annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
Comprehensive, competitive benefits that prioritize all aspects of wellbeing.
Robust health plans.
Market-leading 401(k) program with a company contribution.
Product discounts.
Flexible time off benefits (including half-day summer Fridays per policy).
Inclusive fertility / adoption benefits.
Numerous Employee Resource Groups to support inclusivity and belonging.

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Job Description

The Data Insights Manager is the voice of the consumer data analytics in our direct-to-consumer (DTC) revenue business. This role is responsible for delivering actionable insights from first-party data, web analytics, UX market research, and testing to influence DTC product strategy, merchandising, experience optimization, CRM, and retention to drive revenue. You’ll turn data into growth-driving decisions that fuel our direct ambition.

Key Responsibilities:

Consumer Channel Insights

Develop a deep understanding of our DTC consumer segments, journeys, and behaviors using qualitative and quantitative tools
Identify purchase drivers, barriers, and moments of opportunity across key life stages (e.g., first home, growing family, aging in place)
Monitor and report on DTC competitive trends, product positioning, pricing, and promotions

Performance & Experience Analytics

Own DTC KPIs related to traffic, conversion, retention, CLTV, and merchandising performance
Partner with UX and IT to design and analyze A/B and multivariate tests (pricing, product mix, page layouts, checkout flows)
Provide insights that shape product bundling, personalization, site taxonomy, and merchandising strategy

Data Strategy & Reporting

Segment and model customer lifetime value, cohort behavior, and campaign impact
Collaborate with DTC Ops, Media, and Brand to optimize cross-channel investment and attribution

Voice of the Consumer

Lead first-party consumer research of DTC trends: surveys, reviews, on-site polls, intercepts, and heat mapping
Build closed-loop insights from profiling, post-purchase NPS, return reasons, and CX support trends
Evangelize the consumer voice across brand, product, and channel teams

What You Bring:

5+ years in consumer insights, analytics, or strategy roles in DTC, eCommerce, or retail
Strong command of tools like GA4, Shopify, Looker/Tableau, Klaviyo, Contentsquare/Hotjar, or similar
Ability to synthesize data into clear, compelling stories and business recommendations
Experience leading A/B testing and interpreting statistically significant results
Consumer-obsessed, curious, and collaborative with a bias for action