Demand Generation Manager

Mirage is redefining short-form video with frontier AI research.

We’re building full-stack foundation models and products that are changing the future of this format and video creation, production and editing more broadly. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.

Our Products

Captions

(for consumers)

Mirage Studio

(for scale)

Our Technology

AI Research @ Mirage

Mirage Model Announcement

Seeing Voices (white-paper)

Press Coverage

Lenny’s Podcast

Forbes AI 50

Fast Company

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

\*\* Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us\*\*

About the role:

As our Demand Generation Manager, you’ll architect and run the campaigns that spark interest, drive sign-ups, and turn prospects into customers. You’ll juggle webinars, ebooks, nurture streams, ABM plays, paid ads, and more—balancing always-on horsepower with headline-grabbing integrated campaigns. Working hand-in-hand with Sales, you’ll relentlessly test, learn, and optimize to keep our funnel humming and our revenue climbing.

Key Responsibilities:

• Launch multi-channel campaigns across webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication
• Run both always-on programs and big-bang plays that roll up into integrated campaigns
• Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase
• Partner closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact
• Monitor, analyze, and optimize: track funnel metrics, shift budgets to top performers, and A/B test everything for continuous ROI gains

Requirements:

• 5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets
• Hands-on success with full-funnel tactics: webinars, nurture streams, ABM, paid media, and email automation
• Experience supporting hybrid go-to-market models (self-serve and sales-assisted)
• Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics)
• Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls
• Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals
• Self-starter attitude, bias for action, and a knack for creative problem-solving

Benefits:

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Doordash DashPass subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.