Digital Executive/ Digital Specialist

2 Months ago • Upto 2 Years

Job Summary

Job Description

The Digital Executive/Specialist will manage digital campaigns across regional markets, including Real-Time Bidding (RTB), programmatic advertising, and paid social media. Responsibilities include developing campaign strategies, managing campaign structure, monitoring campaign metrics, optimizing targeting and bidding, analyzing data, and presenting recommendations. The role also involves staying updated on industry trends and tools. The candidate will work in a fast-paced environment, collaborating with the media planning team. The goal is to deliver measurable value to clients and contribute to innovative solutions. The candidate should have a strong analytical mindset and excellent communication skills, thriving in a team-oriented setting. This role is within a global communications agency with creative, media, ecommerce, events and social media.
Must have:
  • Manage digital campaigns across regional markets.
  • Develop strategies and manage campaign structure.
  • Monitor campaign metrics and optimize strategies.
  • Analyze performance data and make recommendations.
  • Bachelor’s degree in a related field.
Good to have:
  • Familiarity with industry platforms (e.g., Google Ads).
  • Passion for digital marketing and growth.

Job Details

We are seeking a Digital Executive or Specialist to join our dynamic team and play a key role in managing digital campaigns across regional markets About Havas  Founded in 1835 in Paris, Havas Group is one of the world’s largest global communications networks, employing 20,000 people in over 100 countries. Our ambition is to be a home for fabulously talented people, a partner to great brands and a rewarding place to work. Havas Hong Kong is a global communications agency with creative, media, ecommerce, events and social media, all working seamlessly together. At a time when the industry has fragmented across disciplines, we're proud to be truly integrated - building teams around clients' needs, not our own.  In August 2024, Havas Hong Kong was voted the ‘Best Place to Work - Asia Pacific 2024’ by Campaign Asia. This is an award of which we are extremely proud, as it shows our commitment to our people and to creating a happy and healthy working environment. The Role: Digital Executive or Digital Specialist  Who we’re looking For : We are seeking a Digital Executive or Specialist to join our dynamic team and play a key role in managing digital campaigns across regional markets, including Real-Time Bidding (RTB), programmatic advertising, and paid social media. This is an exciting opportunity to leverage your expertise, tackle complex challenges, and contribute to innovative solutions in a fast-evolving digital landscape while delivering measurable value to our clients. What You'll Do :
  • Campaign Management: Lead the campaign activation by developing strategies, managing campaign structure, and adhering to best practices across multiple digital advertising platforms. Ensure seamless delivery aligned with campaign objectives.
  • Performance Optimization: Continuously monitor campaign metrics, refine targeting and bidding strategies, and implement data-driven optimizations to achieve key performance indicators (KPIs) such as enhanced brand visibility, increased website traffic, or lead generation etc.
  • Analytics and Reporting: Collaborate with the media planning team to evaluate campaign performance, derive actionable insights from data, and present strategic recommendations to ensure goals are met and exceeded.
  • Industry Innovation: Stay at the forefront of digital advertising by researching emerging tools, platforms, and trends, recommending adoption where applicable to maintain our competitive edge and elevate campaign outcomes.
What We’re Looking For :
  • Proven ability to manage multiple priorities in a fast-paced environment, with exceptional attention to detail to ensure flawless execution and high-quality deliverables.
  • Analytical Mindset: Strong aptitude for interpreting performance data, identifying trends, and translating insights into effective strategies that drive results.
  • Team Synergy: A collaborative spirit with excellent communication skills, thriving in a team-oriented setting while contributing to a culture of creativity, innovation, and accountability.
  • Cultural Alignment: A professional demeanor and positive attitude that reflect our core values of excellence, teamwork, and continuous growth.
Qualifications :
  • Bachelor’s degree in marketing, Advertising, Business, or a related field.
  • 0-2 years of experience in digital advertising or real-time bidding advertising media
  • Familiarity with industry platforms (e.g., Google Ads, DV360, The Trade Desk, or social media platform) is a plus.
  • Passion for digital marketing and a desire to grow within a top-tier agency environment.
We offer 5-day work week, birthday and other special leaves, staff training, good salary package with MPF and Medical and Dental Coverage. Interested parties please apply with full resume stating availability, current and expected salaries. Further information about Havas Group is available on the company’s website: havasgroup.com Due to high volume of applications, only eligible or matching candidates will be contacted by us. All personal data received will only be used for recruitment purpose and will be destroyed after the position is filled. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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