Digital Marketing Executive
2 Years ago • 2 Years +
Digital Marketing
Job Description
Develop and implement ASO strategies to enhance the visibility, downloads, and revenue of mobile game titles. Conduct keyword research and analysis for high-traffic, low-competition keywords. Optimize game titles, descriptions, and metadata for improved keyword ranking and conversion rates. Monitor and analyze app store rankings and user reviews to identify improvement areas. Collaborate with the marketing team to ensure app store pages align with brand and marketing strategies. Stay updated with industry trends, best practices, and algorithm updates related to ASO.
Good To Have:
- Experience in the mobile gaming industry
- Familiarity with Apple Search Ads
- Familiarity with Google AdWords
- Experience with A/B testing
- Experience with conversion rate optimization
Must Have:
- Develop and implement ASO strategies
- Conduct keyword research and analysis
- Optimize game titles, descriptions, and metadata
- Monitor and analyze app store rankings
- Collaborate with marketing team
- Keep up-to-date with industry trends
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in ASO/mobile marketing
- Proven track record of optimizing mobile games
- Experience with ASO tools (Sensor Tower, App Annie, Google Analytics)
- Strong analytical skills
- Excellent written and verbal communication skills
- Passion for mobile gaming
Key Responsibilities:
• Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles
• Conduct keyword research and analysis to identify high-traffic and low-competition keywords for our game titles
• Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates
• Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly
• Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy
• Keep up-to-date with industry trends, best practices, and algorithm updates related to app store optimization
Requirements:
• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in ASO, mobile marketing, or a related field
• Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue
• Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills
• Passion for mobile gaming and keeping up-to-date with industry trends and best practices
Preferred Qualifications:
• Experience in the mobile gaming industry
• Familiarity with Apple Search Ads and Google AdWords
• Experience with A/B testing and conversion rate optimization
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