Digital Marketing Manager

Pocket52 is a data-driven E-Sports Platform, crafted with love and passion by an outstanding team of Visionaries, Avid Gamers, Business Moguls & Technology Gurus. Bringing live & connected games such as Poker & Rummy to your devices with real-time multiplayer action together, anywhere, anytime.

Pocket52 got certified as India's First Cryptographically Secured Random Number Generator Poker Platform Powered by Lava-Lamps. We are a funded start-up, raised funds from Speciale Invest and couple or marque angel investors. We are growing 5x :D

We’re looking for an experienced digital marketer to join us. This profile involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

In the role of a digital marketer, you'll be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few.

Responsibilities

• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
• Optimizing campaigns across multiple channels to deliver the best return on investment
• You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
• You write content for marketing ads, campaigns and landing pages
• You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
• You build and run A/B tests across landing pages and the homepage
  
  

Requirements

• Having an entrepreneurial mindset
• Fast and willing to learn
• Understanding of statistics and ability to support hypotheses with data
• Experience in performance marketing & SEO
• A/B Testing and Data Analytics experience
• Being curious and creative
• Being relentless in pursuit of growth
• Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack
• Plays the games with some measure of desire to improve.
• Of course, we want you to be someone who plays the games we create our tools around. Playing them may be enough, but to communicate to players effectively you must have some sort of latent desire to improve…No we don’t care if you are Bronze or Diamond.
• Self-initiated, fast learner with a positive attitude.
• We don’t want to tell you what to do all the time. Hopefully, you will tell us what we need to be doing.
• We want “can do” people, not “can’t do” people. In our experience, passion breeds enthusiasm, which breeds a strong desire to learn. That’s why we want to know you care.
• Strong sense of team spirit thriving in a fast-paced environment.
• Think of our team as a ranked team, we strive for excellence and don’t waste each other's time with BS.
• We all support each other, but that also means being good critics.
• Be able to take criticism! That is the only real path to improvement!
  
  

About Us -

• Marquee Entrepreneurs from Education, Consumer Service, Content Platform Verticals with a history of successful exits.
• Co-Founder of Plancess, ranked among top 3 Ed-Tech companies by 2015, sold to Career Point Group
• Co-Founder of TimeMyTask, a pioneer in on-demand hyperlocal home cleaning startups, sold it to MyDidi
• A combined experience of 30+ years across domains, having an experience of building capacious teams
  
  

Amazing Perks

Awesome Office | Unlimited Poker Gaming (U can win a lot of cash if u become a pro) | Intellectual Exchange & Satisfaction | Discussion War-Rooms | Free Medical Insurance | Free snacks, because we need fuel! | Free coffee, because how else are you going to pound away at the keyboard all day? | Relaxed dress code | Employee Performance Bonuses | Commuter stipend | Flexible work schedules | TGIF | Pet-Friendly Office Skills:- Digital Marketing, Content Marketing, Retargeting, Social Media Marketing (SMM), Hubspot, Web Analytics and Google Adwords