Digital Marketing Program Specialist II
Job Summary
Job Description
We are seeking a Digital Marketing Program Specialist II to manage and execute web and digital marketing initiatives globally. This role involves coordinating project timelines, improving digital workflows, and ensuring high-quality content and campaign execution. You will act as a key liaison between marketing, web engineering, and content teams. Responsibilities include managing digital projects, liaising with stakeholders, updating website content using CMS platforms like Drupal and WordPress, conducting SEO maintenance, supporting campaign execution in HubSpot, identifying project risks, and assisting with analytics and tagging.
Must have:
- Manage digital marketing projects
- Coordinate with stakeholders
- Update website content using CMS
- Perform SEO maintenance
- Support HubSpot campaigns
- Identify project risks
- 2-4 years experience in digital marketing
- Proficient in Drupal and WordPress
- Experience with HubSpot
- Solid understanding of SEO
- Strong organizational and communication skills
Good to have:
- Experience with project management tools
- Basic HTML/CSS knowledge
- Familiarity with Google Analytics
- Experience with content localization
- HubSpot certifications
15 skills required
Job Details
We’re looking for a driven and detail-oriented Digital Marketing Program Specialist II to support the execution and operational management of web and digital marketing initiatives across our global platforms. In this role, you’ll serve as a key connector between marketing, web engineering, and content teams, helping manage project timelines, improve digital workflows, and ensure high-quality execution of web content and campaigns.
This position is ideal for someone who enjoys working across teams, is highly organized, and has experience with CMS platforms, SEO, and digital marketing tools. We’re looking for a driven and detail-oriented Digital Marketing Program Specialist II to support the execution and operational management of web and digital marketing initiatives across our global platforms. In this role, you’ll serve as a key connector between marketing, web engineering, and content teams, helping manage project timelines, improve digital workflows, and ensure high-quality execution of web content and campaigns.
This position is ideal for someone who enjoys working across teams, is highly organized, and has experience with CMS platforms, SEO, and digital marketing tools.
Work location: Hybrid in San Antonio, TX. You can enjoy our lovely corporate office two days a week and work from home three days a week. Our office is located at RidgeWood Plaza II, 19122 U.S. Hwy 281 N.
Key Responsibilities:
- Manage and execute digital marketing projects across web, content, and campaign initiatives—ensuring timely delivery and alignment with business goals.
- Act as the primary contact for day-to-day operations related to digital and web projects.
- Coordinate with internal stakeholders, creative teams, and web engineering to ensure roadmap alignment and consistent progress.
- Maintain and update website content using CMS platforms such as Drupal and WordPress, ensuring accuracy, formatting, and SEO best practices.
- Collaborate with subject matter experts to scope, prioritize, and execute web content updates, campaigns, and product launches.
- Conduct QA testing, manage redirects, troubleshoot site issues, and support general web operations.
- Perform ongoing SEO maintenance and optimization to enhance site performance and content discoverability.
- Support campaign execution in HubSpot, including landing pages, forms, tracking tags, and basic workflows.
- Identify and communicate project risks and blockers, helping ensure cross-functional alignment and delivery.
- Assist in tagging and analytics support to help monitor performance and report on outcomes.
Qualifications:
- a minimum of 2–4 years of experience in digital marketing, web operations, or project coordination.
- Proficient in CMS platforms, particularly Drupal and WordPress.
- Experience with marketing automation platforms like HubSpot.
- Solid understanding of SEO principles, web content standards, and digital best practices.
- Exceptional organizational, communication, and time management skills.
- Demonstrated ability to manage multiple digital projects simultaneously and cross-functionally.
Nice to Have:
- Experience using project management tools (e.g., Asana, Jira, Trello).
- Basic knowledge of HTML/CSS or web design principles.
- Familiarity with Google Analytics, Google Tag Manager, or similar tools.
- Experience supporting content localization and working with global teams.
- HubSpot training or certifications.
Work location: Hybrid in San Antonio, TX. You can enjoy our lovely corporate office two days a week and work from home three days a week. Our office is located at RidgeWood Plaza II, 19122 U.S. Hwy 281 N.
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About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
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