Director, Ads and Brands Communications

Director, Ads and Brands Communications

Roblox seeks a highly motivated and strategic Director, Ads & Brands Communications to join our team. This role will position Roblox as a must-have marketing channel for brands targeting Gen Z and Gen Alpha. The ideal candidate will be a skilled communicator, possess excellent judgment, understand the evolving advertising and media landscape, and thrive in a fast-paced environment. You will work closely with Ads & Brands leadership and cross-functional teams to craft compelling narratives around our unique advertising products, emphasizing our scale and programmatic tools.

The role is based in our San Mateo, CA office from Tuesday-Thursday (remote Monday and Friday)

You Will:

• Develop and implement a robust communications strategy to position Roblox as a must-have advertising platform for brands targeting Gen Z and Gen Alpha.
• Proactively identify and cultivate relationships with key media, industry analysts, and influencers in the advertising, marketing, and technology sectors.
• Lead proactive and reactive communications efforts around brand safety and other sensitive issues.
• Partner closely with the Ads & Brands leadership team to translate business objectives into impactful communications strategies and compelling stories.
• Develop thought leadership platforms and content (e.g., white papers, presentations, speaking opportunities at major conferences) that reinforce Roblox's leadership in the immersive advertising space.
• Showcase partner success stories at scale, demonstrating the measurable impact of programmatic tools and immersive media formats.
• Collaborate cross-functionally with legal, public policy, product, and other communications teams to ensure consistent messaging and alignment.
• Manage external PR agencies and vendors as needed to support communications initiatives.

You Have:

• 15+ years of experience in communications, with a significant focus on B2B marketing and/or advertising technology.
• Demonstrated experience in developing and executing strategic communications plans that drive business outcomes.
• Proven ability to translate complex technical concepts into clear, concise, and compelling narratives for diverse audiences.
• Exceptional written and verbal communication skills, with a strong ability to craft impactful press releases, talking points, presentations, and thought leadership content.
• Experience in crisis communications and issues management, particularly in a fast-paced, high-growth environment.
• Strong media relations skills with a track record of successfully securing high-impact coverage.
• Deep understanding of the digital advertising ecosystem, including programmatic advertising, privacy/regulation, media buying, and measurement.
• Ability to thrive in a dynamic, rapidly evolving environment, managing multiple priorities and projects simultaneously.