Director, AdTech Supply Partnerships
Job Summary
Job Description
PulsePoint is seeking a strategic Director of AdTech Supply Partnerships to lead its DSP supply partnerships. The role involves developing and executing strategies with Supply-Side Platforms (SSPs) and publishers to enhance supply capabilities, drive revenue, and optimize inventory. Responsibilities include identifying and establishing strategic partnerships, negotiating agreements, managing supply optimization, conducting market analysis, monitoring performance, and collaborating with internal teams like product, sales, and marketing. The ideal candidate will have 8+ years of experience in digital advertising with a focus on SSP and publisher partnerships, strong negotiation skills, and familiarity with programmatic advertising and data privacy regulations.
Must have:
- 8+ years experience in digital advertising supply partnerships
- Proven track record in negotiating and managing supply agreements
- Strong understanding of programmatic advertising
- Excellent communication and interpersonal skills
- Bachelor's degree in Business, Marketing, or related field
Good to have:
- MBA preferred
- Familiarity with SSP technologies and publisher monetization
- Knowledge of data privacy regulations (GDPR, CCPA)
- Team management skills
Perks:
- Comprehensive healthcare (medical, dental, vision)
- 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- Referral bonus program
7 skills required
Job Details
Description
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
About PulsePoint:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Description
We are seeking a strategic and knowledgeable Director of Supply Partnerships to lead the strategy and execution of our partnerships with Supply-Side Platforms (SSPs) and publishers for the PulsePoint DSP. Your role will be pivotal in enhancing our supply capabilities, driving revenue growth, and ensuring optimal inventory management. You will work closely with internal teams and external partners to identify opportunities for collaboration, negotiate agreements, and integrate supply solutions into our operations.
Key Responsibilities:
- Strategic Leadership: Develop and implement the vision and strategy for supply partnerships with SSPs and publishers, aligning with overall business objectives and market trends.
- Partnership Development: Identify, evaluate, and establish strategic partnerships with SSPs and publishers to improve DSP performance and capabilities, supply quality, access enhanced data signals.
- Negotiation and Contract Management: Lead negotiations for strategic supply agreements, ensuring alignment between technical roadmap and commercial terms, joint financial interests, compliance with legal and regulatory requirements, and alignment with company goals.
- Supply Optimization: Collaborate with internal teams to optimize supply management, ensuring efficient utilization of supply sources and maximizing revenue potential.
- Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape related to SSPs and publisher partnerships in the digital advertising ecosystem.
- Performance Monitoring: Establish KPIs to measure the success of supply partnerships and regularly report on performance to senior management, making data-driven recommendations for improvement.
- Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to align supply partnership strategies with overall business objectives and enhance product offerings.
- Thought Leadership: Represent PulsePoint at industry events, conferences, and forums to promote our supply capabilities and partnerships, establishing PulsePoint as a leader in the marketplace.
Required Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- 8+ years of experience in supply chain management, digital advertising, or a related role, with a focus on partnerships with SSPs and publishers.
- Proven track record of successfully negotiating and managing supply agreements and developing joint partnership roadmaps in the digital advertising space.
- Familiarity with programmatic advertising, SSP technologies, and publisher monetization strategies is a plus.
- Strong understanding of data privacy regulations and compliance (e.g., GDPR, CCPA).
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager.
- Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
Time zone:
- 9am-6pm ET preferred, but also open to PT/MT/CT hours
What we’ll give to you:
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- A referral bonus program -- we love hiring referrals here at PulsePoint
- Note that this role is hybrid in our Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102); we are also open to remote candidates
And there’s a lot more!
Target Salary Range: $160-190k base + $16-19k target annual bonus based on company and individual performance
Selection Process:
- Initial Phone Screen (30 minutes)
- Hiring Manager Interview (30 minutes)
- Team Interview (30 minutes each with 2 people this role will be working closely with)
- Case Study
- Reference Checks (2-3 references)
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!
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