Director - Brand Marketing

Introduction

is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami.

For more information and career opportunities you may visit www.games24x7.com.

Who are we looking for?

Position Title: Director- Brand Marketing(RummyCircle)

Role Summary

The Director of Brand Marketing will have overall responsibility of Brand Management (positioning, brand architecture, market expansion, market penetration, etc.), Communication Development and building deep consumer understanding for the org. This role comes with the accountability of managing marketing investments on the brand side as well as partnering with the business team in growing and expanding the business/brand. This is a leadership role with 18 Brand, Media, Creative Designers, Insights managers reporting into the candidate.

This highly empowered role demands innovative thinking, juggling multiple priorities and a creative and energetic approach to leadership.

Job Responsibilities

• Drive consumer insights, competitive analysis, brand positioning, campaign launches and marketing strategy
• Conduct market and gap analyses while monitoring competitive activity to ensure competitive advantage and facilitate the realization of new brand opportunities
• Be the brand custodian and ensure consistent messaging across all platforms (in sync with the brand)
• Translate business goals and market insights into effective marketing strategies and campaigns that deliver measurable impact on both brand (Awareness/Consideration scores) and business objectives (grow top & bottom of the funnel, i.e. ensuring funnel improvements)
• Drive a differentiated content strategy across platforms
• Work with partners like creative agency, media agency, social agency and research agency for implementation of marketing plan
• Work with product team to provide consumer insights & help develop marketable product features that can drive growth

Key Functional Competencies

• Strategic Thinking and Planning - Should have the ability to ‘think deep and think wide’
• Customer First thinking
• Excellent ability to mine and interpret data to drive well informed strategies.
• Competitive analysis & Proposition Development
• Experience in crafting marketing campaigns that drive awareness and build consideration and preference for the brand
• Experience in handling brand budget and a very good understanding of media planning across ATL, digital and OOH
• Deep knowledge in performance marketing funnel
• Good knowledge about customer retention and retention led marketing campaigns
• Experience in leveraging social media platforms for brand growth

Key Behavioural Competencies

• Strong and inspiring Leadership
• Excellent Stakeholder Management & Agency handling
• Forward-thinking, growth mindset and ability to challenge the status quo
• Bringing fresh perspective and take stakeholders alongside for implementation
• Great Team Player who is able to garner respect of team and peers
• Execution Excellence and Bias for Action.

Qualifications

• MBA
• 10-12 years of work experience working in a Brand role.
• Experienced in strategy planning & execution of big budget marketing campaigns Experienced in media planning and Digital, ATL & BTL media buying
• Strong understanding of the Digital Marketing ecosystem & skillsets for the same
• Exceptional problem solving and analytical skills
• Strong stakeholder and team management skills
• Experience of working in an internet D2C company is preferred