Associate - Marketing Operations

Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organization.

on a strong foundation of ‘the science of gaming’, leveraging behavioral science, artificial intelligence, and machine learning to provide immersive and hyper-personalized gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players! Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

This role will offer immense insights and learning into India's online fantasy sports space and skill gaming industry. You will learn, strategize and implement strategies to enable higher uptake of contests, and better turnaround time in the scheduling of contests, tournaments and other initiatives. It will also entail excelling the backend systems to enable contest creation, reporting and in-house campaign management tools. Coordination with third-party agencies and feed providers is also an integral part of the role.

Job Role:

• Cricket & Fantasy Sports Expertise: Demonstrate an in-depth knowledge of cricket and passion for sports, while keeping up with the latest news to optimize campaign relevance.
• Campaign Execution & Supervision: Manage the end-to-end execution of marketing campaigns, including planning, verification, and ensuring all campaigns are delivered on time with zero errors.
• Communication Proofreading: Proofread all communication elements to ensure clarity, consistency, and adherence to brand guidelines before going live.
• Campaign Reporting: Generate and maintain detailed reports for new and existing campaigns, capturing key metrics such as CTR, conversion rates, and overall performance.
• Executing Campaigns: Lead the operational tasks for the campaigns, including internal and external communications.
• Accuracy & Timeliness: Ensure 100% accuracy in the execution of monthly campaigns, including those for cricket, kabaddi, and other fantasy sports, adhering to agreed timelines and objectives.
• Campaign Monitoring & Performance Analysis: Continuously monitor the performance of all active campaigns, focusing on improving CTRs and user engagement through data-driven insights.
• Payment Management: Maintain records of all invoices, RO/PO associated with campaigns, ensuring they are approved by the finance department and cleared in a timely manner.
• Customer Support Coordination: Collaborate with the customer support team to address campaign-related queries and resolve issues swiftly.
• Cross-functional Collaboration: Coordinate daily with internal and external teams to ensure alignment and smooth execution of campaign initiatives.
• Competitor Analysis: Identify opportunities and regularly monitor competitor applications to stay ahead in the market.
• Ownership: Own your work and finish it in the required timelines.

Job Specifications

[E - Expected] [D Desirable]

• E - B.Tech from a well reputed college and a hunger for learning and implementing marketing.
• E - Excellent communication (verbal and written)
• E- Ability to multitask, excellent attention to detail and ability to prioritize.
• E- Motivated and responsible team player, able to work independently and to strict deadlines.
• E- Obsessed with improving operations metrics i.e. efficiency, optimization, and turnaround time among others.
• E- A thirst to understand the Fantasy sports ecosystem as a whole from Operations and . Retention marketing.
• E- Strong ethics and reliability along with outstanding time management skills.
• E- Excellent presence of mind and an inclination to problem-solving.
• D - Knowledge of SQL, Excel, Tableau or Databricks

Good to Have:

• Experience of working with backend technology systems for mobile application platforms and knowledge in the domain of market research.
• Knowledge of key (players/tournaments) sporting events, majorly cricket.