Director - CRM Engineering

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (Chief Experience Officer) is at the forefront of EA’s transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA’s global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.

As a Director, CRM Engineering, reporting to the Sr. Director of Engineering, you will build and lead a high-performing engineering team focused on leveraging Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. This role is central to realizing EA’s ambition of meeting players where they are with personalized, data-driven experiences that scale across regions and channels. You will also drive initiatives that apply GenAI to internal tooling, enabling developer efficiency across CRM Engineering.

Responsibilities

• Build, mentor, and lead an AI-first engineering team focused on marketing content workflows, localization, and automation.
• Design scalable systems for creative generation, enabling dynamic, real-time messaging across channels.
• Accelerate the development of omni-channel content workflows to support web, email, and in-game marketing use cases.
• Partner with Product, Marketing, Data Science, and Engineering peers to align GenAI innovation with CRM strategy.
• Integrate with existing MarTech platforms and CRM tools to expand self-service capabilities for campaign creation.
• Contribute to closed-loop reporting, measuring effectiveness of marketing recommendations and ML solutions, iterating based on KPIs.
• Collaborate with broader EA technical stakeholders to ensure infrastructure alignment and deliver end-to-end solutions.

Qualifications

• 10+ years in software engineering, with at least 4+ years leading high-performing teams
• Experience building scaled products (>100M users) with global reach
• Experience building large data solutions focused on individual customer behavior
• Experience with shipping production code utilizing LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Copilot)
• Familiarity with CRM and MarTech platforms (Salesforce Marketing Cloud, Adobe Experience Platform etc.)
• Strong ability to partner across cross-functional teams, including product, commercial, marketing, and platform.
• Demonstrated excellence in written and verbal communication
• Comfortable managing and working with distributed/remote teams