Director, Field Marketing - EMEA
Job Summary
Job Description
The Director of Field Marketing for EMEA will lead the CyberArk marketing team through its next phase of growth, reporting to the VP of Global Field & Channel Marketing. This role requires a revenue-focused marketing leader with strategic thinking to drive hyper-growth and consistent execution for the EMEA market. Key responsibilities include accelerating business growth through innovative marketing strategies, integrating global and regional programs like ABM and digital demand generation. The role involves interlock with sales and functional leaders to drive new customer acquisition and cross-selling, championing market intelligence to influence campaign strategies, ensuring optimal marketing mix, managing the regional marketing budget, and building and leading a high-performing revenue marketing team. The candidate will be responsible for creating differentiated buyer journeys that set CyberArk apart from its competitors.
Must have:
- Drive business growth through innovative marketing strategies.
- Implement Account Based engagement and programmatic revenue marketing.
- Influence campaign & program strategies using market intelligence.
- Manage regional marketing budget to drive program performance.
- Build and grow an A-player revenue marketing team.
2 skills required
Job Details
We are looking for a force-multiplier leader who can take our EMEA Marketing team through CyberArk’s next phase of growth. Reporting to the VP of Global Field & Channel Marketing, the role is a fantastic opportunity for a revenue-oriented marketing leader with strategic depth and innovative thinking who can drive hyper growth and consistent execution excellence for EMEA market.
Key Responsibilities:
- Accelerate business growth through innovative marketing strategies for the region, leveraging global & regional programs including integrated campaigns, ABM, C-level engagements, channel marketing, events, and digital demand gen.
- Interlock with sales leadership and functional leaders to drive new logos & cross-sell motions – implementing Account Based engagement and programmatic revenue marketing to generate pipeline based on data-driven insights.
- Champion regional & segment market intelligence to influence campaign & program strategies and ensure optimal marketing mix, balancing direct/channel/ABM/digital investments.
- Drive worldclass execution excellence to increase mindshare, market & wallet share, and partner share in the region, creating differentiated buyer’s journeys that set us apart from our competitors.
- Own strategic investment and management of regional marketing budget to drive program performance and scale execution effectiveness.
- Build and grow an A-player revenue marketing team as a strategic business partner for the field.
#LI-HEH
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About The Company
CyberArk's mission is to secure the world against cyber threats so together we can move fearlessly forward. CyberArk is a global leader in identity security, helping organizations worldwide protect their most valuable assets and critical infrastructure. They offer a comprehensive platform that addresses the evolving challenges of identity-related risks, providing solutions for workforce access, privileged access, customer access, and machine identity security. CyberArk is committed to innovation and providing cutting-edge security solutions that empower their customers to be more secure and efficient.
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