Director, Industry Marketing - Content

About the Role

As the Director of Content Marketing, you'll report to the Senior Director of Industry Marketing, Advertising, and be responsible for shaping and sharing our advertising story. You'll play a key role in high-profile moments, using your expertise in writing and events to create compelling messaging and implement our content strategy across different mediums, including go-to-market narratives and thought leadership.

We're looking for an experienced marketer with a passion for writing, a background in event programming, and a deep understanding of the advertising industry. You will be tasked with developing innovative and impactful marketing strategies to attract brands and agencies, ultimately driving business growth.

This role has no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week.

Responsibilities:

• Develop a comprehensive content marketing strategy across channels to generate awareness and differentiate New York Times Advertising.
• Concept and lead compelling programming for flagship industry events like Cannes and owned client engagements; identify newsroom talent, draft abstracts, and develop Q&A for senior leadership that maps back to our priorities.
• Guide the positioning and development of go-to-market narratives, aligning brand priorities with advertiser outcomes, infusing insights into powerful sales enablement
• Collaborate with marketing, communications, product, sales, events, insights and leadership to deliver insightful and client-resonant narratives.
• Generate innovative ideas and create high-quality thought leadership materials that shape industry conversations and enhance brand visibility.
• Define success metrics, monitor competitive positioning, and analyze shifts in brand perceptions to inform strategic brand decisions.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• Bachelor's degree in Communications, Marketing or related field
• 10+ years of experience in marketing or advertising, preferably at a high-growth company.
• Excellent written skills that match the quality of The Times
• A solutions- oriented leader who can think and act both strategically and tactically to execute projects
• Experience liaising and crafting communications with leadership
• Familiarity with New York Times Advertising

REQ-018763

The annual base pay range for this role is between:

$150,000 - $160,000 USD

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.