Director, Lifecycle and Loyalty

Condé Nast is seeking a strategic and customer-obsessed Director of Lifecycle and Loyalty to lead the development of automated, data-driven programs that deepen subscriber engagement and drive customer lifetime value across our portfolio of premium brands. This role will be central to our direct-to-consumer strategy, overseeing lifecycle and loyalty initiatives across email, push, and in-product touchpoints.

Reporting to the SVP of Consumer Revenue, the Director will work cross-functionally with teams across Product, Audience Development, and Editorial to deliver seamless and impactful experiences throughout the customer journey. The ideal candidate brings deep expertise in Customer Data Platforms (CDPs), journey orchestration tools, and loyalty mechanics — and has a strong track record of improving retention and loyalty in subscription or membership-based businesses.

Key Responsibilities

• Own the end-to-end lifecycle strategy, including onboarding, engagement, upsell, churn prevention, and win-back campaigns across all relevant channels.
• Design and implement automated journeys using Treasure Data (CDP) and email platforms such as Klaviyo, Sailthru, and Iterable.
• Lead the development of a loyalty and rewards framework that strengthens customer retention and brand advocacy.
• Build segmentation strategies based on behavioral, transactional, and editorial engagement signals to deliver personalized, timely messaging.
• Collaborate closely with Product to integrate lifecycle and loyalty touchpoints within web and app experiences.
• Partner with Audience Development to align growth efforts with retention and loyalty goals.
• Work with Editorial stakeholders to deliver content that enhances value throughout the customer journey.
• Lead a high-performing team and manage agency/partner relationships as needed.
• Track and report on KPIs including retention rate, customer lifetime value (LTV), churn, and engagement metrics, optimizing through testing and insights

Qualifications

• 8+ years of experience in lifecycle marketing, CRM, or retention-focused roles, preferably in subscription-based or media organizations.
• At least 3 years in a senior or team leadership role, with demonstrated success managing automated, multichannel lifecycle programs.
• Hands-on experience with Treasure Data (or equivalent CDP) and marketing platforms such as Klaviyo, Sailthru, and Iterable.
• Deep understanding of customer segmentation, data strategy, and loyalty best practices.
• Proven ability to lead cross-functional projects and influence across teams, including Product, Editorial, and Marketing.
• Analytical mindset with experience in A/B testing, reporting, and KPI optimization.
• Strong communication skills and a passion for customer-centric storytelling.

The expected base salary range for this position is from $144,000-$165,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

Why Join Us

At Condé Nast, you’ll join a mission-driven team focused on transforming the future of media through data, creativity, and innovation. You’ll work on high-impact initiatives with global reach, and collaborate with some of the most influential brands and talent in the world. We offer competitive compensation, comprehensive benefits, hybrid work flexibility, and a culture of continuous learning and development

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.