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What We'll Bring:

What You'll Bring:

• Bachelor’s degree in Business, Finance, Economics, or related field required; MBA or advanced degree preferred
• A minimum of 8 years of management / leadership experience in business development, enterprise Go-To-Market frameworks and P&L ownership roles with an analytical mindset and expertise
• Experience in Financial Services and FinTech industry required, with a focus on product portfolio management / leadership experience, with SME knowledge in areas such as Data Science/Analytics, credit risk decisioning and processes, product strategy/design, customer journeys/experience, or management/strategy consulting with an understanding of how data/insight can inform and add value
• Strong analytical and insight-driven problem-solving skills with the ability to pursue consultative and compelling client engagements to drive business growth. Independence and initiative, with excellent story-telling and written communication skills
• Ability to effectively develop relationships, engage, advice, and persuasively communicate with Financial Services, FinTech and Insurance P&L, risk and marketing executives in face-to-face scenarios demonstrating real-time insights, flexibility and sound judgment
• Proven experience in market research and strategic sales within the Financial Services and FinTech sector
• Attend conferences and trade shows as speaker or TransUnion representative
• Build Go-To-Market planning for existing or new solutions and, in conjunction with marketing, build assets and thought leadership pieces
• Lead sales and marketing to design Go-To-Market plans that will drive revenue
• Coordinate across sales, development, legal, compliance to move products through the product development process
• Experience working in a matrix environment, collaborating across teams, regions, functions
• Bilingual English/Spanish is required
• Travel requirements: 10% of time

Impact You'll Make:

As Market Development Director, you will drive value creation across markets to accelerate time to revenue and enable scalable growth within Financial Services, Fintech and Insurance sectors. In close partnership with Sales, Go-To-Market, Product/Solutions, and Marketing teams, you will be responsible for operationalizing and scaling the Market Development function in Latin America, ensuring effective execution of Go-To-Market strategies, supporting solution commercialization, and activating client-centric insights. You will lead through influence in a matrixed environment, building a high-performing team that contributes to commercial success across existing and emerging markets.

Accelerate GTM Strategy Execution

• Partner with Sales & Go-To-Market teams to drive growth in existing markets, unlocking opportunities in core industries and adjacent spaces
• Lead strategy development and insights delivery for existing clients, embedding key growth levers
• Continuously optimize and drive adoption of Thought Leadership across regions
• Support strategic market-specific initiatives with actionable commercial plans
• Collaborate with Strategic Planning to accelerate vertical and market entry strategies
• Share industry knowledge across the organization to drive a customer-centric approach to business strategies and innovation

Support Solution Commercialization

• Establish structured cadences for sharing market and client insights with Product/Solutions teams
• Influence roadmap decisions by integrating local and client-specific needs
• Participate in early solution design to ensure commercial and regional relevance
• Embed Market Development initiatives into end-to-end solution Go-To-Market

Drive Client-Centric Insights

• Deliver actionable market, vertical and client-level insights to Sales team to strengthen engagement and conversion
• Deliver value via localized Thought Leadership and market analysis
• Co-lead post-activation execution of Advisory Boards, Summits, and key industry events
• Increase brand visibility by supporting targeted presence in industry and segment-specific events

DAY-TO-DAY RESPONSIBILITIES

• Design and implement end-to-end sales strategies aligned with customer needs and business growth goals
• Analyze and monitor Go-To-Market progress, adjusting plans based on performance data
• Build value proposition frameworks and sales messaging tailored to vertical and regional nuances
• Conduct market analysis and prioritize market entry or expansion strategies based on data
• Conduct market scans to identify potential new geographic regions or customer segments that TransUnion can serve
• Analyze current and future market trends, regulatory changes, and consumer behaviors to uncover new opportunities
• Assess the economic drivers and business needs within these new markets to determine TransUnion's right to win
• Drive cross-sell and upsell opportunities through structured sales planning
• Build strong internal relationships to effectively execute strategies in a matrixed structure
• Engage senior client stakeholders to understand needs and influence strategic direction
• Capture Voice of Customer (VOC) and ensure it is translated into actionable product/solutions and commercial insight
• Oversee the design and execution of Go-To-Market campaigns in collaboration with cross-functional teams
• Contribute industry insights to support the Sales Enablement function and training development

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