Director - Marketing Analytics

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Zenoti is seeking a data-driven leader to serve as the Director – Marketing Analytics, responsible for defining and driving the marketing analytics strategy that powers our global growth engine. This role will lead the development and execution of a robust analytics framework to measure marketing performance, support strategic decision-making, and deliver insights that directly impact revenue outcomes.

You will be the linchpin between Marketing, Sales, and Finance, bringing clarity through data. The ideal candidate has deep expertise in sales and marketing measurement, website analytics, attribution, and reporting systems, and is passionate about building scalable, insight-rich dashboards and KPIs that guide GTM leaders.

Key Responsibilities

• Analytics Strategy & Execution:
  Define and implement a comprehensive marketing analytics strategy, including KPIs, dashboards, and attribution models to track performance across all channels and campaigns.

• Reporting & Business Reviews:
  Lead the creation of regular marketing reports and dashboards that communicate pipeline contribution, funnel metrics, ROI, and actual vs. target performance. Own and run the Weekly Business Review (WBR) to guide executive actions.

• Cross-Functional Insights & Decision Support:
  Partner with marketing, sales, finance, and operations teams to translate data into actionable insights, optimize GTM investments, and improve marketing effectiveness across segments.

• Attribution & Measurement Systems:
  Leverage tools like Salesforce, Outreach, Hubspot and BI platforms to develop advanced attribution frameworks, track customer journeys, and evaluate campaign and content performance.

• Data Quality & Governance:
  Work closely with operations and technology teams to ensure data integrity, hygiene, and consistency across marketing systems and analytics infrastructure.

• Forecasting & Planning:
  Support marketing leadership in developing data-driven forecasts, budget allocation models, and pipeline coverage analysis to improve strategic planning.

Qualifications

• 10+ years of experience in marketing analytics, marketing operations, or revenue analytics, preferably in B2B SaaS or high-growth environments.

• Bachelor's or Master's degree in Economics, Statistics, Engineering, Mathematics, or a related quantitative discipline.

• Proven experience creating and scaling marketing performance dashboards and analytics frameworks across complex funnel structures.

• Strong command of BI tools (e.g., Tableau, Power BI, Looker) and fluency in marketing tech platforms like Hubspot, Salesforce, and Google Analytics.

• Advanced Excel/Google Sheets skills, with hands-on experience in data modeling

• Strong understanding of attribution methodologies and how to tie marketing actions to pipeline and revenue impact.

• Exceptional communication and storytelling skills – able to present data clearly to executives and cross-functional teams.

• High attention to detail, structured thinking, and a relentless focus on performance improvement.

Preferred Experience

• Experience working in marketing operations or revenue operations with a deep understanding of demand generation and funnel metrics.

• Exposure to product-led growth (PLG) metrics and self-serve funnel analytics.

• Familiarity with SQL, Power BI and marketing data warehouses is a plus.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.