Director, Marketing Strategist - The Orchard (Nashville)

We are seeking an experienced, innovative, and strategic Marketing Director to join our Nashville team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. You’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact. You will manage cross-functional partnerships and help shape the future of marketing innovation within The Orchard’s global ecosystem.

What you'll do

• Office- first role, in office 4 days a week.

Strategic Marketing Leadership

• Lead the development and execution of integrated marketing strategies for priority artists and releases across multiple territories and genres (country, americana, indie, hip-hop, phonk, metal & more).
• Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.

Client & Partner Management

• Act as the senior marketing point of contact for assigned label and artist partners.
• Provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.

Creative Direction

• Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
• Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.

Performance Analytics & Optimization

• Translate campaign data and audience insights into actionable strategy.
• Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
• Present key results, learnings, and recommendations to senior stakeholders and partners.

Cross-Functional & Global Collaboration

• Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
• Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.

Innovation & Growth

• Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy.
• Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization.

Leadership & Mentorship

• Contribute to a culture of collaboration, accountability, and creative excellence.

Who you are

• 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
• A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
• Proficient in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
• Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
• Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities.
• Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next.

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess