Director of Marketing, Duolingo English Test

2 Days ago • 10-15 Years
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About the job

SummaryBy Outscal

Lead the marketing strategy for Duolingo English Test, driving brand awareness and adoption globally. 10+ years of experience in marketing, with 5+ years leading global teams. Passion for education and ability to travel frequently.

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.


  You will...

  • Develop the Duolingo English Test brand and drive brand awareness through marketing activities, ensuring a consistent brand across territories and consumer touchpoints
  • Align the DET brand closer to Duolingo's overall brand
  • Lead our marketing strategy for institutions and governments and support our go-to-market strategy to increase adoption of the test
  • Be responsible for DET’s marketing budget, market research, communications, advertising, and public relations for institutions and governments
  • Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
  • Lead our DET's marketing function and Develop the structure of the team
  • Coordinate DET’s marketing efforts with the company’s financial and branding goals
  • Travel to key international markets to help drive campaign and business objectives

 

  You have...

  • 10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
  • At least five years of proven experience leading global teams and effectively upscaling teams
  • Willingness to engage with partners in time zones around the globe
  • Ability to travel internationally frequently

 

  Exceptional candidates will have...

  • Passion for our mission to make high-quality language learning accessible to everyone
  • Proficient in a second language
  • Experience living and working outside of the US
  • Experience with assessment products and startups

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

About The Company

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available.


Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.


Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.


Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. 


With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. 


Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.


Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), Best Machine Learning Startups for by Glassdoor (2020), Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018).

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