Developer Marketing Manager - APAC

The Developer Marketing Manager executes regional developer marketing strategies to build awareness, drive adoption, and foster engagement with Xsolla’s products among game developers. This role combines regional market expertise, campaign management skills, and developer community understanding to deliver impactful marketing programs that convert interest into integrations.

Working closely with Developer Evangelists, the Development Experience Director, and the global Developer Marketing Director, you will ensure that Xsolla’s voice and presence resonate in the most relevant events, channels, and communities in your region.

Responsibilities

• Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends.
• Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs.
• Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories.
• Coordinate Xsolla’s participation in major regional developer conferences and events.
• Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns.
• Organize and promote regional hackathons, meetups, and community gatherings.
• Localize and adapt global developer marketing content for regional audiences.
• Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters.
• Promote educational materials and integration showcases through relevant regional channels.
• Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships.
• Build relationships with developer influencers, creators, and community leaders to amplify reach.
• Monitor and report on: Campaign reach, engagement, and ROI. Conversions from marketing programs to active integrations. Event and content performance in your region.
• Use insights to adjust tactics and optimize future campaigns.

Qualifications & Skills

• 3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing.
• Strong understanding of local game development ecosystems and communities.
• Proven ability to run multi-channel campaigns and event marketing programs.
• Excellent communication and collaboration skills, with experience working in cross-functional and global teams.
• Comfort in working closely with technical content and understanding developer needs.
• Willingness to travel for regional events and community activities.

The duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.