E-mail Deliverability Specialist

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

We are looking for an E-mail Deliverability Specialist who wants to make the dream a reality.

Key Responsibilities

• Keep abreast of email marketing industry best practices and proactively apply knowledge.
• Knowledge of typical open rates standards by industry.
• Responsible for reviewing trends and disseminating key information to customers.
• Responsible for health of end to end mailing activities.
• Had previously experience to work with SAS CI 360, SparkPost and 250OK tools to optimize the performance of email delivery for various clients.
• Responsible for Email monitoring and mitigation, via SAS and SparkPost, including:Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
• Investigations into any issue (blocks or spam foldering)
• Mitigation, including working with Sparkpost to produce resolution tickets to ISP’sMeetings to examine delivery practices with key staff
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
• Prepare presentations that document key learnings from test results.
• Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
• Participate in business consultation meetings to promote more effective practices.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.
• Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
• Understand and follow workplace policies and procedures.

Skills and Requirements

• Bachelor's degree, preferably in Business, Computer Science or related field
• The right candidate will have 3+ years of relevant experience / knowledge in the following areas:
• Marketing with a Digital marketing focus
• Customer intelligence
• Customer acquisition, development and retention practices
• Campaign planning, execution, segmentation and targeting techniques
• Email technology (prior experience in deliverability operations)
• Expert level knowledge of audience development through email platforms
• Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
• Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
• Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
• A proven track record of success with growing customer engagement
• Basic HTML and Email design / production experience

Additional Requirements

• Extremely organized and thorough
• Track record of successful consulting
• Strong academic record including a degree
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently
• A genuine interest in business challenges and ideation of solutions to meet customer business objectives
• Superior conflict resolution, decision making and interpersonal skills
• Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
• Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines

Additional Skills Advantageous To The Position

• Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
• Knowledge of SAAS products and customer base preferred
• Experience with an ESP, ISP

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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