Email Designer

1 Month ago • 2 Years + • Design • $95,000 PA - $105,000 PA

Job Summary

Job Description

The Designer is responsible for the development and execution of creative deliverables for email marketing campaigns and related digital assets. You will contribute to the visual design, layout, and creative strategy for email marketing campaigns to ensure they align with our client’s brand goals. You will design visually appealing email templates, ensure consistency across communications, and develop concepts that meet strategic objectives. Collaboration with UX, Copywriters, fellow Designers, and marketing teams is key to creating engaging campaigns and delivering cohesive campaigns. This role requires quality assurance of creative deliverables and maintaining rapport with clients and vendors.
Must have:
  • 2+ years as Designer in agency or client-side
  • Experience with emails, landing pages, marketing/advertising
  • Strong communication skills
  • Ability to articulate design concepts
  • Experience with brainstorming and campaign development
  • Ability to work on multiple projects
  • Attention to detail within deadlines
  • Solid working knowledge of design tools (Adobe CS, Sketch, Principle)
Good to have:
  • Experience working on Email projects
  • Collaborating with UX, Copywriters, Strategists for excellence
  • Creative thinking and articulation of design concepts
  • Creative brief development and execution
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs

Job Details

The Designer is responsible for the development and execution of creative deliverables for email marketing campaigns and related digital assets. You’re a natural collaborator who enjoys working with multidisciplinary teams to bring creative ideas to life. You will contribute to the visual design, layout, and creative strategy for email marketing campaigns to ensure they align with our client’s brand goals.

Balancing creative thinking with strong communication skills, you are able to articulate your design decisions and collaborate effectively with team members and stakeholders.


You Will:

  • Design visually appealing email templates that align with brand guidelines
  • Ensure consistency in colours, fonts, imagery, and overall design across all email communications
  • Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative environment
  • Collaborate with UX, Copywriters, fellow Designers, and marketing teams to create engaging campaigns
  • Balance creative development with client business objectives
  • Ensure copy tone and style are visually supported and consistent with the design
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution
  • Work closely with core creative services disciplines (Design, Copywriting, UX) to deliver cohesive campaigns
  • Provide quality assurance of your creative deliverables
  • Build and maintain rapport with clients, partner agencies and vendors as required
  • Contribute to the innovative development of the creative department

You Have:

  • 2+ years’ experience as a Designer in an agency or client-side environment—including experience with emails, landing pages, and marketing/advertising
  • Experience working on Email projects
  • Experience collaborating with Designers, Copywriters, UX, Strategists to achieve creative excellence
  • Strong communication skills
  • Ability to think creatively and articulate design concepts to clients and team members
  • Experience with brainstorming, campaign development, creative brief development, and creative execution
  • Ability to work on multiple projects simultaneously
  • Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
  • Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$95,000 - $105,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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