Paid Search Strategist

As the Paid Search Strategist, you will own the creation, execution, and optimization of paid search campaigns, acting as a strategic SEM lead and advisor for enterprise-level brands. This role works as part of an integrated SEO/SEM team to develop holistic search strategy. You’ll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights, and deliver actionable performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.

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You Will:

• Drive the ongoing development, implementation, and optimization of SEM strategy for national brands with $1M+ budgets
• Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance
• Translate business goals to SEM platform activation strategies/tactics
• Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
• Be the SEM point of contact and trusted advisor for clients
• Clearly communicate paid search best practices and strategies, both internally and externally
• Create and share search POVs and case studies across the agency
• Develop consistent account processes and procedures
• Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
• Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
• Identify market and consumer trends, telling a story with search data
• Run iterative testing strategies to drive incremental performance lifts
• Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
• Conduct regular SEM audits and competitive analyses to identify net-new opportunities
• Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
• Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response

You Have:

• 4+ years of hands-on experience managing and optimizing paid search campaigns with large spends
• Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies
• Strong presentation and storytelling skills, with an emphasis on data visualization
• High attention to detail
• Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time
• High proficiency in industry-standard SEM tools (e.g. SA360, Google/Microsoft Ads, GA4, Google Tag Manager, and Google Ads Editor)
• Ability to react quickly, assess, and implement solutions
• Excellent data analysis and problem-solving skills
• A passion for testing and learning and a proactive approach
• Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
• Passion for staying current in a rapidly evolving digital environment, leveraging new AI tools and techniques to gain a competitive edge
• Experience with other Google campaign types (e.g. Discover, Video, Display, Shopping/Merchant Center, etc.) and social campaigns a plus
• Experience with local or state-level paid search campaigns

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from our Toronto office 2 days a week (Tuesday and Thursday).

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

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If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacionconsumidor/consejospracticos.aspx

DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States. We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely. If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

*As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.*

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