Event Marketing Manager

The company is the industry's-leading specialized AI provider for banks and credit unions, serving over 100 financial institutions. The company's integrated AI platform offers a unified banking experience through voice, chat, and employee-assisting solutions, enhanced by cutting-edge proprietary Generative AI.

Our mission is clear: to transform the banking experience so every consumer enjoys hyper-personalized, secure, and seamless interactions, while improving operational efficiencies and driving revenue growth.

The company offers pre-trained, domain-specific AI solutions that are easy to integrate, scale, and manage, both in-branch and online. Combining this with deep industry expertise, the company is the AI solution for banks and credit unions that want to deliver exceptional experiences and stay at the forefront of AI innovation.

About the role:

As Event Marketing Manager, you’ll own the strategy, planning, and flawless execution of all field-marketing events that put the company in front of the right prospects and customers—trade shows, executive dinners, roadshows, and product-launch experiences. You’ll collaborate cross-functionally with Sales, Product Marketing, and Customer Success to turn each event into a measurable pipeline and revenue.

Key Responsibilities:

Event Strategy & Planning

• Define the annual event calendar aligned to revenue targets and buyer personas.
• Select the right mix of industry conferences, regional roadshows, partner events, and bespoke experiences.
• Build event briefs with positioning, goals, target accounts, and success metrics.

Execution & Logistics

• Own end-to-end project management: venue/vendor sourcing, contract negotiation, run-of-show, staffing, shipping, and on-site oversight.
• Ensure brand consistency across booth design, signage, swag, and digital assets.
• Manage budgets, timelines, and post-event reconciliations.

Cross-Functional Alignment

• Partner with Product Marketing to craft compelling narratives and demos.
• Work with Sales to drive pre-show outreach, on-site meetings, and post-show follow-up cadences.
• Coordinate with Customer Success to secure client speakers and success stories.
• Work with social media manager to promote the brand presence.

Measurement & Optimization

• Set KPIs (MQLs, SALs, pipeline, influenced revenue) and track performance in Salesforce and marketing-automation platforms.
• Analyze results, surface insights, and continually refine event mix and tactics for higher ROI.

Relationship Building

• Cultivate relationships with industry associations, vendors, media, and partners—especially within the banking and credit-union ecosystem.
• Negotiate premium placement, speaking slots, and co-marketing opportunities.

What You Bring:

• 5+ years of field or event-marketing experience in a B2B SaaS environment.
• Financial-services focus: demonstrable success running conferences and regional events targeting banks or credit unions (or adjacent fintech audiences) a plus.
• Mastery of event tech stack—e.g., HubSpot, Salesforce—and proficiency with virtual/hybrid event formats.
• Proven track record of translating events into pipeline and revenue; data-driven mindset with comfort presenting metrics to executives.
• Stellar vendor-management and negotiation skills; ability to manage multiple projects and budgets concurrently.
• Strong written and verbal communication skills; polished on-stage presence a plus.
• Willingness to travel ≈ 25 % (peaks around major conferences).

Nice-to-Have:

• Existing network within credit-union associations (e.g., CUNA, NAFCU) and key trade-show organizers.
• Experience coordinating user conferences or product-launch roadshows.
• Familiarity with webinar production and podcast/live-stream formats.

Compensation

Total compensation is expected to be between $100,000–$130,000, including a performance-based component. Actual compensation may vary depending on experience and location.

At the company, we are committed to providing an inclusive and welcoming environment for all employees and applicants. We celebrate diversity and believe it is critical to our success as a company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender identity, gender expression, sexual orientation, marital status, veteran status, disability status, or any other legally protected status. All employment decisions at the company are based on business needs, job requirements, and individual qualifications. We strive to create a culture that values and respects each person's unique perspective and contributions. We encourage all qualified individuals to apply for employment opportunities with the company and are committed to ensuring that our hiring process is inclusive and accessible.