Events Marketing Manager, International

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. Are you a marketer with a passion for events and working with sales? The ideal candidate for the Events Manager role will have experience managing trade shows while partnering with Sales on various event types to accelerate pipeline and deliver exceptional attendee experiences.

As a critical member of the International Marketing Team, you’ll be responsible for executing regional marketing events and measuring the impact in support of business growth goals. Experience with field marketing strategies/programs is a plus.

About this roll* (Responsibilities):

• Manage tradeshows in Canada, UK and Ireland from inception, development, execution, lead follow-up, and final evaluation for ROI and business impact
• Manage end-to-end event coordination and production in Canada, UK and Ireland, including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda building & scheduling, staffing, on-site production, F&B, and post-event reporting and follow up
• Develop and drive promotion strategy across all channels for assigned events, including email, blog, social, and digital across different audiences, in partnership with cross-functional teams
• Manage relevant third parties in the execution of event programs
• Work cross-functionally with sales, international marketing, Creative and other teams to develop and execute go-to-market programs and drive demand via events
• Oversee and manage budgets for all events in Canada, UK and Ireland through strategic forecasting and monitoring of all expenditures to fully leverage funds
• Own event program reporting, deliver thoughtful wrap-up reports and ROI analysis and generate learnings for improvement and optimization in Canada, UK and Ireland
• Track and measure all event marketing programs and optimize resources against objectives and budget

Do you have the right ingredients? (Requirements):

• Demonstrated experience managing full-scope trade show programs for B2B software or cloud-based solutions, including booth set up/tear down, show services orders, event logistics, onsite execution, and sales team enablement/engagement
• Demonstrated understanding of sales strategy and regional marketing in multiple international markets
• 7+ years of experience in event marketing within B2B software or cloud-based solutions working closely with Sales and Field Marketing teams
• Proven ability to build relationships and collaborate with a number of cross-functional stakeholders including sales, demand marketing, product marketing, brand and creative and more
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Organized, detail-oriented, and highly motivated, with project management experience in a deadline-driven environment
• Ability to lead working teams on complex programs ensuring that all milestones and deadlines are met
• Experience managing quarterly and annual program budgets
• Experience with vendor management and negotiation
• Self-motivated, innovative, collaborative, creative, and analytical
• Proven ability to excel in a dynamic, fast-paced environment
• Strong team player with a positive attitude
• Travel: approximately 25% across CAN, UK and Ireland, including some weekends