Field Marketing Manager - Brazil

USE Insider

| State of São Paulo, Brazil (Hybrid) | Full Time | 9 months ago

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Job Summary

Insider, a leading B2B SaaS company specializing in AI-native Customer Experience and Marketing, is seeking a Field Marketing Manager for Brazil. This role involves developing and executing the marketing strategy for LATAM to boost awareness, engagement, lead generation, and conversion rates. Responsibilities include managing demand generation, ABM, events, customer marketing, web, content, and PR. The manager will also oversee the Latin America website, continuously enhancing local content, and manage event marketing programs, including speaker recruitment and logistics. Creating locally relevant sales and campaign assets like case studies and whitepapers, and measuring program performance with the sales team are key duties. The ideal candidate has a Master's Degree in Business or Marketing, prior B2B SaaS marketing experience, and strong digital marketing knowledge.

Must Have

Develop and own marketing strategy for LATAM
Manage local marketing activities
Own Latin America website content
Own event marketing program calendars
Create locally relevant assets
Measure program performance with sales
Master's Degree in Business/Marketing
B2B marketing experience (SaaS preferred)
Good digital marketing knowledge
Strong project management skills
Creative problem-solving skills
Attention to detail
Excellent event planning skills
Positive attitude
Fluent in English and Portuguese

Good to Have

Experience with email marketing tools
Experience with webinar tools

Perks & Benefits

International, diverse, and inclusive environment
Shape the future of customer experiences
Limitless global network
Hard and soft skills training
Opportunity to deliver training
Shareowner System
Hybrid working model (3 days in office)
Team activities
No Dress Code

Job Description

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Day in and day out a Field Marketing Manager Brazil in Insider;

builds and owns the marketing strategy and execution for LATAM, working closely with the global marketing team and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates,
manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR,
owns the Latin America website, continuously improving the local content to increase traffic and improve lead conversions,
owns the event marketing program calendars, organizing both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics,
creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
work closely with sales to measure program performance and lead quality

We want you to join us while we are taking a step into the future if you;

have a Master’s Degree in Business, Marketing or a related field,
have previous experience in B2B marketing, ideally for a SaaS business,
have a good knowledge of digital space,
have experience with email marketing tools is a plus,
have experience with webinar tools is a plus,
have strong project management and organizational skills,
have strong creative problem-solving skills,
have an extraordinary attention to detail,
have excellent event planning and execution skills,
have the ability to maintain a positive attitude,
are fluent in English and Portuguese.

While we are conquering the world, we are offering you:

a chance to work in an international, diverse, and inclusive environment,
being part of an industry that’s shaping the future of customer experiences; Don't believe us? Just ask Google,
access and opportunity to gain a limitless network all over the globe
access to many hard and soft skills pieces of training to help you improve and challenge yourself,
space to share your skills and even deliver pieces of training and workshops if you wish. Sharing is caring!
A chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria,
Our working model embraces the best of both worlds with a delightful hybrid approach, where we head to the office three times a week to foster creativity, collaboration, and a vibrant team spirit.
the infamous team activities that are bursting with fun,
no Dress Code!

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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