User Acquisition Lead

Homa is a global mobile game developer and publisher, creating beloved games and leveraging Homa Lab, a proprietary AI-powered platform, to find product-market fit and scale. As a User Acquisition Lead, you will drive player growth for Homa's mobile games, reporting to the VP of Growth. You'll design and execute UA strategies, manage significant paid UA budgets, optimize performance across various channels, and build relationships with advertising partners. This role involves A/B testing, market research, and competitive analysis to fuel player acquisition and retention for a portfolio of games played by millions worldwide.

Must Have

• Designing and executing A/B testing initiatives
• Managing significant paid UA budgets for a portfolio of mobile games
• Developing, executing, and monitoring the user acquisition strategy using various channels
• Steering and optimizing performance through key metrics (CPI, ROAS, retention)
• Analyzing results across networks, campaigns, and countries
• Building and nurturing relationships with top advertising partners
• Conducting market research and competitive analysis
• Strong hands-on experience in mobile gaming UA
• Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms
• Analytical strength and data-driven mindset
• Proficiency with UA analytical tools and techniques

Good to Have

• Knowledge of monetization strategies and how UA interacts with them

Perks & Benefits

• Comprehensive Benefits (insurance, meal vouchers, public transport, gym memberships, and more)
• Paris HQ Access (desk at private office in WeWork building with perks)
• Coworking Access (WeWork spaces throughout Europe with perks)
• Global Team (collaborate in English with top-tier talent from 35+ countries)
• Team Gatherings (occasional team gatherings, off-site retreats/Workations)
• Performance Reviews (every six months for progress and development goals)
• Equipment Support (home office setup allowance if working remotely)

Description

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Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Mission

As a User Acquisition Lead, you’ll play a key role in driving the growth and success of Homa’s mobile games by bringing new players to our portfolio. You will report directly to the VP of Growth and partner closely with Publishing, Product, Creative, and Data teams to design and execute impactful UA strategies that fuel player acquisition and retention.

Your main responsibilities will include:

• Designing and executing A/B testing initiatives, ensuring insights are effectively shared and implemented across relevant teams to improve performance and scalability.
• Managing significant paid UA budgets for a portfolio of mobile games played by millions worldwide, optimizing spend efficiency and maximizing returns.
• Developing, executing, and monitoring the user acquisition strategy using various channels, including social networks, SDK ad networks, DSPs, Apple Search Ads, influencers, social & search, and organic.
• Steering and optimizing performance through key metrics (CPI, ROAS, retention), analyzing results across networks, campaigns, and countries to provide actionable insights.
• Building and nurturing relationships with top advertising partners, identifying negotiation opportunities, and strategic collaborations.
• Conducting market research and competitive analysis to identify emerging trends, user behavior shifts, and industry best practices.

Requirements

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Experience

We are looking for someone with proven expertise in mobile game user acquisition, and the curiosity, ambition, and drive to make an impact fast. You’re a great fit if you have:

• Strong hands-on experience in mobile gaming UA, ideally with a focus on casual or IAP-driven strategies.
• Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms (Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.).
• Analytical strength and data-driven mindset: proficiency with UA analytical tools and techniques to evaluate performance and optimize strategies.
• Proven ability to take initiative and deliver results in a fast-paced, evolving environment.
• Excellent communication and collaboration skills to align stakeholders and drive shared objectives.
• Bonus: knowledge of monetization strategies and how UA interacts with them.

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

Our Culture

At Homa, we prioritise talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, act with pragmatism, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Humility: We recognise that we are always learning, we can always improve and grow - we stay grounded in a clear view of ourselves.
• Curiosity: We continuously seek the “why” behind the “what” - we explore with purpose and practicality.
• Focus: Our curiosity takes us deeper, not wider - we obsess over the details and let pragmatism guide our attention.
• Ambition: We strive for the best - we don’t settle for “good enough,” - we use common sense to reach higher.

Benefits

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Building great games starts with building a great place to work. Here’s what you can expect:

• 🏥 Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• 🏢 Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• 🌍 Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• 🌐 Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• ✈️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate.
• 📈 Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• 💻 Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after-work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cozy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you're based there - or planning to be - we’d love to hear from you!

Please note: this is one remote position open to multiple countries, not multiple openings.