Field Marketing Manager, Public Sector

Job Title:

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview:

About the Role:

• Develop and Execute Regional Marketing Plans: Design and implement comprehensive, integrated marketing plans for the North American Public Sector market, aligned with sales objectives and corporate marketing strategies.

• Demand Generation: Drive lead generation and pipeline creation through various tactics, including digital marketing (email, social media, paid advertising), webinars, virtual events, content syndication, and targeted account-based marketing (ABM) initiatives.

• Event Strategy and Management: Plan, manage, and execute participation in relevant industry trade shows, conferences, regional events, workshops, and executive briefings targeting public sector audiences. Handle all aspects from strategy and budgeting to logistics and post-event follow-up.

• Sales Enablement and Collaboration: Act as the primary marketing liaison for the Public Sector sales team. Understand their needs, communicate marketing plans, provide relevant collateral and tools, and ensure seamless lead handoff and follow-up processes.

• Content Localization and Messaging: Adapt corporate marketing content and messaging to resonate specifically with the nuances and requirements of the public sector audience in the US and Canada. Identify content gaps and collaborate with content teams to develop relevant materials (case studies, white papers, solution briefs).

• Budget Management: Manage the regional public sector marketing budget effectively, ensuring optimal allocation of resources and tracking ROI for all marketing activities.

• Performance Tracking and Reporting: Define key performance indicators (KPIs), track the performance of marketing campaigns, analyze results, and provide regular reports to sales and marketing leadership on pipeline contribution, ROI, and key learnings.

• Market Intelligence: Stay informed about industry trends, competitive landscape, procurement processes, and regulations specific to the public sector market. Use insights to refine marketing strategies.

• Cross-Functional Collaboration: Work closely with corporate marketing, product marketing, partner marketing, and communications teams to ensure alignment and leverage broader company initiatives.

About You:

• 5+ years of experience in B2B marketing, preferably within the enterprise technology sector.

• Proven experience (2+ years) marketing specifically to the Public Sector (Federal, SLED) in North America.

• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results (pipeline generation, ROI).

• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).

• Strong understanding of demand generation tactics, digital marketing channels, and event marketing.

• Excellent communication, presentation, and interpersonal skills.

• Ability to build strong relationships and collaborate effectively with sales teams and other cross-functional stakeholders.

• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.

• Analytical mindset with experience in tracking and reporting on marketing metrics.

• Ability to travel within North America as needed (approx. [Specify %] travel).

This is an individual contributor role.

The Base Pay Range is $130,000 - 160,000. Actual base pay within the Base Pay Range will depend on varying circumstances, including the work location, individual qualifications, company budget and other operational business needs. Compensation may also include long-term incentives, subject to various metrics and company policy.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans

• Medical, Dental and Vision Coverage

• Paid Time Off

• Paid Parental Leave

• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.