Franchise Brand Marketer

At Supercell, our games have been downloaded billions of times and are beloved by countless players around the world. But we’re building toward something bigger: enduring global franchises that live not just in games, but across entertainment, partnerships, products, and culture.

Our Entertainment & Partnerships (E&P) team is at the forefront of this evolution — expanding the reach and emotional depth of Supercell’s worlds through content, collaborations, and cultural storytelling. From film & television, to physical products, to platform-scale brand campaigns and immersive live experiences, our ambition is to make our worlds and characters feel vibrant and alive — on store shelves, at the multiplex, and in culture.

We’re seeking a Franchise Brand Marketer to shape and steer brand marketing across the entertainment efforts (from large to small) outside our games. This role will be responsible for all brand marketing strategy and execution across E&P’s slate — crafting the narrative platform, setting the creative bar in partnership with our creative team, partnering with our game team brand marketers, and delivering best-in-class campaigns that earn attention, build relevance, and unlock long-term brand value.

You won’t just be supporting initiatives — you’ll be helping define how Supercell’s IPs show up in the world.

What You’ll Do

• Own Brand Marketing Across E&P: Lead strategy and execution for all brand marketing campaigns emerging from E&P — from content launches to platform campaigns to fandom activations.

• Architect Creative Platforms: Develop and scale creative ideas that travel across beats, regions, channels, and media — in partnership with internal teams and external agencies.

• Steward the Brand: Ensure Supercell’s worlds are expressed with coherence, authenticity, and creative ambition across all surfaces — visual, tonal, and narrative.

• Drive Cross-Functional Integration: Collaborate deeply with Game Teams, Comms, Media, Community, and Regional Marketing to bring unified stories to life.

• Turn Insight into Action: Leverage cultural signals, fan behaviors, and player data to inform brand strategy and campaign decision-making

What We’re Looking For

• 10+ years of brand marketing experience on global entertainment franchises (games, streaming, toys, film/TV, etc.)

• Minimum 3 years client-side experience

• Experience leading brand campaigns that span multiple channels — creative, media, influencer, product, content

• Strong creative instincts — with experience developing big ideas and managing top-tier creative agencies

• Comfortable operating in fast-moving, cross-functional environments — able to navigate ambiguity with optimism, flexibility, and a bias toward clarity and action 

• Confident operator across teams, timelines, and workstreams — capable of steering complex projects with multiple stakeholders

• Strategic thinker with the taste, ambition, and humility to help build something new

Work Style & Travel Expectations

• Hybrid in Los Angeles: This position must be based in the Los Angeles area. This is a hybrid role with an expectation of at least 2 days per week working onsite for collaboration, creative sessions, and in-person meetings with partners and teams.

• Global Travel (~25%): This is a globally connected role. You should be comfortable with international travel (~25%) to meet with Supercell teams in Helsinki and beyond, attend major industry and fan events, and collaborate closely with regional marketing teams, creative partners, and media agencies across key markets..

Why You’ll Love It Here

This isn’t a typical brand marketing role. You’ll be part of a small, high-ownership team helping define what Supercell’s IP can become beyond the games — across platforms, media, and culture. You’ll have the chance to build brand systems that don’t just support one campaign, but set a new bar for everything that follows. If you’re excited by high-stakes creative, cultural resonance, and a long runway to build… we’d love to meet you.