Generalist Marketer - Product Marketing Leaning

FleetWorks is building AI agents to automate communication in the freight industry, transforming chaotic booking processes into intelligent workflows. They are seeking a Generalist Marketer with a product marketing leaning to own product positioning and packaging for both Carrier and Broker products. This role involves crafting multi-audience narratives, leading breakthrough product launches, bridging technical innovations with market needs, and building growth collateral and multi-channel campaigns.

Must Have

• Develop distinct value propositions, pricing strategies, and packaging for Carrier and Broker products.
• Craft messaging that resonates with freight brokers and carriers while maintaining a cohesive brand voice.
• Coordinate product releases with product and sales to ensure impact and clarity.
• Act as the translator between the product team’s technical innovations and the market’s needs.
• Create collateral, case studies, and sales enablement materials to drive growth.
• Own end-to-end execution of multi-channel campaigns (email, video, social, landing pages).

Good to Have

• Experience marketing products in crowded, noisy industries (e.g., fintech, adtech, cybersecurity).
• Experience marketing to different stakeholders within the same industry.
• Breakthrough creative thinking to make marketing plans and creative stand out.
• A "Builder" mindset, thriving in ambiguity and able to switch between strategy and execution.
• Exceptional storytelling skills, distilling complex technical capabilities into simple benefits.
• AI Native approach, viewing AI as a lever for speed and scale, proficient in prompting and refining AI outputs.

Perks & Benefits

• Top tier cash and equity compensation (above 75th percentile for high-growth startups).
• Competitive benefits (Medical, dental, and vision).
• Vibrant in-office culture in San Francisco.
• Opportunity for high-velocity growth, learning quickly, shaping a brand from scratch, and being rewarded for impact.

Generalist Marketer - Product Marketing Leaning

Location

San Francisco

Employment Type

Full time

Department

Marketing

The freight industry is a two-sided marketplace that moves over a trillion dollars in goods every year, but the communication between the two sides—Carriers and Brokers—is often broken, manual, and inefficient. FleetWorks is fixing that.

FleetWorks is building AI agents that automate the heavy lifting for both sides of the transaction, transforming a chaotic booking process into a modern, intelligent workflow. To succeed, we need a strategic storyteller who can speak two languages fluently: the operational, speed-focused language of brokers, and the relational, trust-based language of carriers.

We are looking for a creative builder to join us in San Francisco and own our product positioning and packaging from the ground up. You will be the strategic hub between Product, Sales, and the market, defining how we sell our vision to two distinct audiences without ever contradicting our core brand promise.

What you'll do

• Own Positioning & Packaging: Develop distinct value propositions, pricing strategies, and packaging for our Carrier and Broker products. You will define how we win on both sides of the marketplace.
• Master the Multi-Audience Narrative: Craft messaging that resonates with the specific pain points of a freight broker and a carrier while maintaining a cohesive "FleetWorks" brand voice that retains trust from both sides.
• Build Breakthrough Product Launches: Coordinate releases with product and sales to ensure every release lands with impact and clarity. Create enablement materials that drive adoption across both audiences.
• Bridge the Gap: Act as the translator between the product team’s technical innovations and the market’s needs. You will synthesize feedback from both audiences to influence the roadmap.
• Build the Growth Engine: Create the collateral, case studies, and sales enablement materials that help our growth teams close deals and our users realize value immediately.
• Execute Multi-Channel Campaigns: Own end-to-end execution—email, video, social, landing pages. Write copy, direct creative, run A/B tests, iterate fast. You’ll have the AI tools you need at your disposal to move quickly in bringing your breakthrough creative ideas to life.

What we look for

• Comfortable with competitive markets: You have experience marketing products in crowded, noisy industries (e.g., fintech, adtech, cybersecurity). You know how to carve out space, differentiate, and win when features are commoditized and attention is scarce.
• Dual-Audience Expertise: You have experience marketing to different stakeholders within the same industry. You understand how to segment messaging so that it lands perfectly with one group without alienating the other.
• Breakthrough creative thinker: Marketing is changing rapidly and competition for attention is steeper than ever. You instinctively find ways to take marketing plans and creative the extra mile to break through the noise.
• A "Builder" Mindset: You have a startup mentality and thrive in ambiguity. You can develop high-level strategy for a product launch one hour and be deep in the weeds of editing landing page copy the next.
• Exceptional Storytelling: You can distill complex technical capabilities (like conversational AI) into simple, human benefits. You are a strong writer who values clarity over jargon.
• AI Native: You view AI not as a shortcut for quality, but as a lever for speed and scale. You know how to prompt, iterate, and refine AI outputs to meet a high bar.

How we'll get to know each other

• Quick call with Bailey or Megan from the people team, to share your goals, what you’ve built that you’re proud of, and see if there is alignment.
• Portfolio / Case Study Review: We'll ask you to share examples of product launches you’ve led or positioning work you’ve developed for complex audiences.
• Live Strategy Session: A 45-min session with a founder to jam on a theoretical launch plan or messaging framework for a new feature.
• Paid Work Trial: A short, paid project where you might draft a positioning doc or outline a launch sequence, so we can see how you think and you can get to know us.
• Reference Check: We talk with your references to understand how to best support your development.
• Transparent Offer: Clearly outlining cash, equity, and value.

What we offer

• Top tier cash and equity compensation: We aim to be above the 75th percentile for high-growth startups.
• Competitive benefits: Medical, dental, and vision.
• SF HQ Culture: A vibrant in-office culture in San Francisco where we build, learn, and solve hard problems together in person.
• High-velocity growth: The opportunity to learn quickly, shape a brand from scratch, and be rewarded for your impact.