Global Head of Product Marketing – Connected Commerce

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a visionary and operationally excellent Global Product Marketing leader to drive the global go-to-market strategy for our Connected Commerce solution. This is a critical leadership hire, responsible for positioning and scaling one of PayPal’s most strategic innovations—where platform, payments, and commerce intersect.

Job Description:

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Minimum Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

The Opportunity:

We are seeking a visionary and operationally excellent Global Product Marketing leader to drive the global go-to-market strategy for our Connected Commerce solution. This is a critical leadership hire, responsible for positioning and scaling one of PayPal’s most strategic innovations—where platform, payments, and commerce intersect.

This leader will define how we activate the jobs-to-be-done across our three-sided network:

• Consumers seeking intelligent, flexible payment experiences
• Merchants looking to convert and grow across touchpoints
• Partners integrating PayPal to unlock new demand and business models

You will drive the global marketing strategy from insight to execution, uniting product innovation with business outcomes—anchored in customer obsession, vertical expertise, and data-driven performance.

Key Responsibilities:

Strategic Market Leadership

• Conduct and synthesize global market research and customer segmentation to deeply understand the behaviors, needs, and opportunities across merchants, partners, and consumers.
• Define jobs-to-be-done frameworks for each audience and translate them into actionable GTM and lifecycle strategies.
• Monitor competitive trends and white space opportunities across commerce, payments, and platform ecosystems.

Positioning, Messaging & Narrative Development

• Create clear, differentiated positioning for Connected Commerce that reflects our value to each audience—tailored by geography, vertical, and segment.
• Build scalable messaging architecture that aligns across product lines and sales motions—ensuring alignment with PayPal Open and platform narrative.

End-to-End GTM Strategy

• Own global go-to-market planning and execution, collaborating closely with Product, Sales, Partnerships, Brand, Enablement, and Ops teams.
• Develop integrated launch plans for new capabilities, vertical offerings, and partner co-marketing—measuring impact across awareness, adoption, and revenue.

Cross-Functional Alignment & Leadership

• Serve as the connective tissue across global teams—building consensus on strategy, prioritization, and execution.
• Be a visible leader across the organization, ensuring that Connected Commerce is understood, championed, and executed with precision across PayPal’s ecosystem.

Sales & Partner Enablement

• Create a comprehensive enablement program—toolkits, pitch decks, demo narratives, and verticalized content—that arms Sales and Partner teams for success.
• Work with Global Enablement to ensure materials are localized and adopted across regions.

Measurement & Optimization

• Define success metrics for every major GTM motion—tracking performance across awareness, usage, pipeline acceleration, and partner expansion.
• Create a test-and-learn culture that continuously optimizes how we engage customers, present solutions, and drive outcomes.

Critical Experience Requirements:

• 10+ years of product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments, commerce platforms, or embedded financial services.
• Proven success leading global GTM strategy across multiple regions (North America, EMEA, APAC, LATAM) and tailoring positioning to varied market, cultural, and regulatory contexts.
• Demonstrated ability to drive adoption across multi-sided platforms—balancing the needs of consumers, merchants, and partners within a connected ecosystem.
• Strong background in launching new solutions at scale, including narrative development, internal enablement, external activation, and performance optimization.
• Experience partnering with Product, Sales, Partnerships, and Regional Marketing teams to align on roadmap, strategy, and cross-functional execution.
• Track record of developing clear, differentiated positioning and messaging for platform offerings—ideally with vertical, partner, or solution-level packaging.
• Fluency in jobs-to-be-done frameworks, market segmentation, and customer lifecycle strategies, with a focus on scalable GTM playbooks and content systems.
• Strong analytical acumen with experience defining and tracking KPIs tied to adoption, usage, revenue impact, and partner/channel success.
• Comfortable operating in complex, matrixed organizations, with executive-level presence and the ability to influence at C-suite level.
• Previous leadership of global teams or influence over cross-regional product marketing teams is strongly preferred.

Why This Role Matters

This is more than a marketing role—it’s a platform leadership role. Connected Commerce is where PayPal’s product, ecosystem, and growth ambitions converge. You will help shape how we serve millions of businesses, billions of consumers, and countless partners globally.

You’ll join a world-class marketing organization committed to bold thinking, customer obsession, and scalable growth. And you’ll be at the forefront of redefining commerce.

Subsidiary:

PayPal

Travel Percent:

0

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $152,500 to $262,350

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

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to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.