Global Partner Marketing Manager

USE Insider

5+ Years | Istanbul, İstanbul, Türkiye (Hybrid) | Full Time | 8 months ago

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Job Summary

Insider, a B2B SaaS company and a leader in AI-powered cross-channel customer experiences, is seeking a Global Partner Marketing Manager. This role is crucial for building and executing the company's partner marketing strategy. Responsibilities include managing co-marketing initiatives with technology and agency partners, overseeing Market Development Funds (MDFs) with global Tech Partners, strengthening partner relationships, managing sponsorship programs for flagship events like UPLIFT, supporting regional teams with partner marketing activities, and tracking the performance of partner marketing initiatives to ensure revenue impact and alignment with business objectives. The ideal candidate will have 5+ years of experience in partner marketing within B2B SaaS or tech, with a proven ability to manage MDFs and scale global partner marketing programs.

Must Have

5+ years of partner marketing experience in B2B SaaS/tech
Manage MDFs and scale global partner programs
Strong understanding of B2B marketing strategies
Collaborate with technology and agency partners
Excellent project management skills
Data-driven mindset and revenue impact analysis
Strong communication and stakeholder management

Good to Have

Lead co-marketing initiatives with tech/agency partners
Manage sponsorship programs for flagship events
Support regional teams with partner enablement

Job Description

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Insider is a leader in AI-powered cross-channel customer experiences, helping top brands deliver personalized, seamless journeys. We empower marketers with cutting-edge technology, data-driven insights, and a powerful partner ecosystem to drive growth. As we continue to scale globally, we’re looking for a Global Partner Marketing Manager to build and execute our partner marketing strategy. This role will be critical in managing co-marketing initiatives, sponsorship programs, and enablement strategies to drive revenue growth and strengthen partnerships worldwide.

What You'll Do

Lead co-marketing initiatives with technology and agency partners, including webinars, content, events, and digital campaigns.
Manage various Market Development Funds (MDFs) programs, maximizing MDF allocations received from our strategic global Tech Partners like AWS, Meta, Shopify, etc.
Strengthen relationships with global partners, ensuring co-marketing activities and sponsorships are strategically planned and executed.
Manage sponsorship programs for Insider’s flagship events like UPLIFT, collaborating closely with regional teams.
Support regional teams in executing partner-focused marketing activities, such as workshops, training, and enablement programs.
Track, measure, and optimize partner marketing performance, ensuring all initiatives drive revenue impact and align with business objectives.

Requirements and Skills

5+ years of experience in partner marketing, channel marketing, or related fields within a B2B SaaS or tech company.
Proven ability to manage MDFs, drive co-marketing initiatives, and scale partner marketing programs globally.
Strong understanding of B2B marketing strategies, including demand generation, content marketing, sponsorships, and events.
Experience collaborating with technology and agency partners, ensuring joint value propositions and go-to-market alignment.
Excellent project management skills with the ability to execute multiple global initiatives simultaneously.
A data-driven mindset, using insights to optimize marketing initiatives and demonstrate revenue impact.
Strong communication and stakeholder management skills, comfortable working in a fast-paced, global environment.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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