Global Product Marketing Manager

What You’ll Do

• Drive messaging and go-to-market planning of new products and services tied to clearly defined success metrics.
• Partner with lifecycle marketing to build, manage, and execute end-to-end customer communications and product launch campaigns that lead to measurable KPI growth across engagement and retention metrics.
• Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and iterate as needed.
• Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
• Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Product and Content Design, Brand, and Customer Experience, among others.
• Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact.
• Define user segments and create tailored campaigns for key customer personas.
• Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply.
• Analyze and synthesize learnings from the competitive landscape, leveraging key insights to define baseline expectations and Tala’s competitive advantage.

What You’ll Need

• 3+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving customer engagement and retention. 
• Deep experience developing strategies for mobile marketing campaigns (push, SMS, in-app channels) partnering with lifecycle teams to execute on strategies.
• Demonstrated ability of creating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution.
• Comfortable working in a fast-paced, dynamic environment with distributed teams.
• Capable consumer of modern analytics tools; strong, demonstrated ability to translate data into actionable insights.
• Strong writing skills and careful attention to detail.
• Natural problem solver and thoughtful marketer. 
• Self-started, solution-oriented, and can-do attitude.
• Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred) 
• Hands-on experience launching and scaling products for developing markets (preferred)
• Competent in using Braze or similar marketing CRM (preferred)