Globe Sync Agent (Advertising)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Globe

Who we are

Globe is the award-winning creative and partnerships division of Universal Music Group in the UK. We work together with our artists and labels, operating at the intersection of music, film, television, brands and creative partners.

We specialise in placing music to picture across film, TV, advertising, gaming and streaming alongside crafting standout brand partnerships and original content. Our work sits at the heart of an artist’s marketing strategy, driving cultural relevance, audience reach and long-term impact.

Our team

Globe is made up of passionate and knowledgeable experts who thrive on collaboration and creativity. We work closely with artists from the moment they sign, helping shape their journey across all stages of their career. Our team approaches every campaign with pace and precision, moving fast like an F1 pit crew, but with the deep creative care of the engineers behind the scenes.

We’re building a new sync presence on the ground in the USA, and we’re looking for dynamic self-starters who can identify and unlock opportunities others might miss. We believe in the power of teamwork, cultural fluency, and mutual respect and we’re united by our love of music.

Our impact

Globe plays a key role in the long-term success of our artists. We secure impactful placements that elevate an artist’s profile and fanbase, whether it’s a global film franchise, a soundtrack moment in a streaming hit, or a culture-shaping ad campaign. Each sync is a chance to deepen engagement, build brand value, and create timeless connections between music and audience.

Our work helps shape perception and drive discovery. We create opportunities that align with artist narratives and bring a new level of visibility to Universal Music Group’s UK world-class repertoire.

The Role

A day in the life of

As Sync Agent, Globe USA (Advertising – East Coast), you’ll lead Globe’s advertising-focused sync strategy from New York. Your remit will centre on identifying, developing and executing licensing opportunities that maximise the commercial and creative impact of Universal Music UK’s frontline and catalogue repertoire.

You’ll work with advertising agencies, music supervisors, brands and creative partners to build long-lasting relationships and drive new and repeat business. Working closely with our UK labels and A&R teams, you’ll curate and deliver music responses that cut through creatively and deliver commercially.

On any given day you could be:

• Pitching music to advertising agencies, brands, and creative studios for upcoming campaigns
• Collaborating with A&R to develop custom or tailored musical responses to client briefs
• Meeting with key contacts in the advertising industry to deepen relationships and understand trends
• Negotiating sync deals, overseeing licensing, clearances and financial tracking
• Monitoring campaign performance and sync usage to inform future activity
• Attending brand showcases, award shows, and industry events to grow Globe’s US network
• Working closely with colleagues in the UK to align sync activity with artist campaigns and priorities

Your impact in role

You will play a critical role in helping UK artists break into the US advertising sync market. Your placements will provide meaningful profile and commercial wins for our artists, increase catalogue performance, and expand our footprint in the creative industries.

By maintaining strong relationships and securing high-value opportunities, you’ll directly support the growth of Universal Music UK’s presence in the US sync space, particularly within the influential advertising and branding sectors.

This role is ideal for you if

• You are deeply connected within the advertising sync and music supervision space
• You have a strong understanding of how music, brands and storytelling intersect
• You’re confident balancing creative ambition with commercial delivery
• You enjoy spotting new opportunities and shaping long-term client relationships
• You’re excited by building something new and being part of a fast-moving, collaborative team
• You’re adaptable, solutions-focused, and thrive on delivering impactful results

Key responsibilities

• Lead Globe NY’s sync strategy, focused on advertising-driven opportunities
• Work to accountable commercial targets and KPIs, aligned with artist and label goals
• Cultivate, grow and maintain relationships with brands, agencies and music supervision teams
• Respond creatively and commercially to sync briefs, pitching music from our full repertoire
• Negotiate, close and execute sync deals including clearance, licensing and payments
• Collaborate with UK labels and A&R to develop bespoke creative responses
• Deliver artist showcases, client engagement moments and in-market activations
• Track sync activity and catalogue performance to provide actionable insights to internal teams
• Stay ahead of sync, advertising and content trends to identify new revenue opportunities

Our ideal candidate

• 8+ years’ experience in creative sync, advertising music supervision, or licensing
• Extensive network of advertising industry contacts and creative agency partners
• Proven success in pitching and closing advertising sync deals
• Strong understanding of music copyright, licensing and legal frameworks
• Commercially astute with excellent negotiation and communication skills
• Organised, strategic and able to manage multiple priorities and client needs
• Familiarity with key platforms including Microsoft Office, Salesforce, DISCO and music analytics tools
• Based in the New York area with the ability to travel as required
• A passion for music across all genres, and an appreciation of UK repertoire, is a plus

Why join Globe

• Be part of a pioneering new sync expansion in the USA
• Play a central role in breaking UK artists globally
• Represent one of the most exciting catalogues in music, from emerging icons to legendary acts
• Work within a collaborative, inclusive and values-driven creative team
• Help shape the future of sync in one of the world’s most important media markets
• Make a lasting impact on artists, on culture, and on the business

Reward and Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer