Growth Lead ( New 4X Strategy Game)

Goodgame Studios is building a new cross-platform 4X strategy game, and we believe the first time user experience (FTUE) defines its long-term success. To achieve this, we are creating a FTUE-Strike Team – a cross-functional unit of Product, Marketing, Design, and Art – owning the full user journey from first ad impression to Day 3 in-game. As the Growth Lead, you will be the marketing engine and owner inside this Strike Team. Your mission is to ensure an engaging, seamless and fun user journey. This is a hands-on, high-impact role where you will directly influence the product's design, marketability and scale. Later you will build the marketing team that takes us to global launch. You will design and execute early marketing tests, lead UA strategy, and partner closely with Product and Design to deliver the “What You See Is What You Get” principle in every player touchpoint. #### YOUR MISSION ##### Phase 1: Product & Market Fit (Development) * Lead the FTUE Strategy from Marketing perspective: Define and own the user-centric strategy from the ad promise to Day 3 retention, focusing on acquisition, onboarding, and early engagement. * Define and segment core and potential target audiences, as well as understand their player behavior and motivations through data analytics & user research. * Design and execute A/B tests across narratives, creatives, and early gameplay. Develop playable ad concepts and in-game variations to identify highest performing concepts. Ensure a strict "What You See Is What You Get" principle. Work directly with Product and Game Design to ensure seamless alignment between marketing and in-game experience. * Conduct marketability tests to validate strategic design decisions (e.g., art style, landscape vs. portrait) and identify core target audiences. * Define, monitor, and iterate on key funnel KPIs (IPM, conversion, D1/D3 retention, LTV, ROAS). Work hands-on with the tracking analyst and data teams to validate test setups, avoid bias, and ensure trustworthy KPIs. * Build scalable UA foundations and reporting frameworks for later growth phases. Partner with central Stillfront marketing units and vendors to access best-in-class data, tech, and creative support. ##### Phase 2: Scale & Launch (Soft Launch) * Go-To-Market: Develop and execute a comprehensive paid, earned, and owned channel marketing strategy and CRM/community strategy. * Softlaunch: Define and execute a soft launch strategy with the product core team including communication, social media, launch announcements, trailers, store relations and building excitement. * Positioning: Develop product positioning and brand narratives. * Build the Engine: Establish scalable UA foundations, reporting frameworks, ASO, and creative production pipelines. * Lead for Global: Starting mid-2026, build and lead a dedicated marketing team to ramp up activities for the global launch. Plan and execute the global launch with this team. #### YOUR BACKSTORY * 5+ years of hands-on experience in Marketing for free-to-play mobile games. * Proven success in user-centric product marketing, creative testing, playable ad design, and early-market validation. * Deep understanding of conversion funnels and the critical link between creative promise and early gameplay. * Solid understanding of campaign setup and optimization in Facebook ads, Google Ads, AppLovin and other standard networks in mobile marketing. * Hands-on mentality, there is no UA team to start with (but central teams to support if needed). * Experience with tracking and attribution systems (e.g., MMPs, Adjust, AppsFlyer, Firebase). * Strong analytical mindset with solid skills in Google Sheets/Excel, Tableau, or Looker. * Familiar with A/B testing, cohort analysis, and campaign performance evaluation. * Excellent communication and cross-functional collaboration skills – comfortable working side by side with Product and Design. * Fluent in English; German is welcome but not required. * Experience with building and leading a marketing team is a plus. #### WHY JOIN US? * Shape the marketing–product bridge for a new 4X strategy title from day one. * Be part of the FTUE-Strike Team, a unique unit with 100% ownership of the user journey from ad impression to Day 3. * Drive creative testing, ad production, and data-driven UA strategy within a senior, cross-functional environment. * Collaborate directly with the Game Director, Monetization Lead, and Creative teams to define what players see and feel. * Enjoy fully remote or hybrid in Hamburg/Germany flexibility, competitive benefits, and long-term career opportunities. Goodgame Studios, part of Stillfront Group, is one of Europe’s leading developers of strategy titles. In this role, you will connect marketing vision with player experience - ensuring that every ad, install, and first session delivers on one shared promise: “What You See Is What You Get.”