Job Description
- Lead customer acquisition and revenue growth in GCC, focus on Saudi Arabia
- Establish strategic partnerships
- Develop and execute acquisition campaigns
- Optimize Customer Acquisition Cost (CAC)
- Benchmark competition and pricing
- Drive localized marketing for retention
- Act as GCC region expert
Carry1st is Africa’s leading games publisher and monetization platform, helping top global companies grow their player base and revenue across Africa and the Middle East. We launch, localize, and scale games for global audiences, operate the region’s fastest-growing digital top-up shop, and offer a payments platform that boosts revenue by up to 10x in markets with low card usage but high demand for digital content. Our partners include Activision, EA, Riot Games, and NetEase. Backed by investors like a16z, Bitkraft, Google, Konvoy, Sony, Riot Games, and Nas, we’re solving hard problems at the intersection of gaming, fintech, and digital commerce.
As Growth Manager, Gulf Countries, you will be instrumental in driving Carry1st’s expansion and success in the region. You will lead the charge in growing customers and revenue for Carry1st Shop, establishing the platform as the preferred gaming and digital content marketplace across the region. You will achieve this by deeply understanding local gamers’ needs, executing top-tier activations, and forging strategic partnerships.
This is an exciting opportunity for someone passionate about gaming and digital commerce, eager to make an impact in one of the fastest-growing gaming markets in the world.
You will...
- Lead new customer acquisition and revenue growth for Carry1st Shop in the GCC region, focusing primarily on Saudi Arabia
- Establish and manage strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps to amplify Carry1st’s presence and engagement.
- Develop and execute brand awareness and customer acquisition campaigns across relevant channels (possibly paid media, influencers, social media, out of home, traditional press…), always ensuring that the overall CAC is optimised .
- Benchmark competition and ensure Carry1st offers a competitive pricing strategy and an attractive product mix.
- Drive localized marketing strategies to enhance customer retention and lifetime value.
- Act as the key expert for the GCC region, providing insights and recommendations to internal teams and global partners.
