Growth Marketer, Communications for Advertiser Journey
4 Months ago • All levels
Job Description
The role involves overseeing marketing communications for advertisers using Apple Ads, focusing on informing potential customers, assisting new users, and providing ongoing support. Responsibilities include refining onboarding communications, creating tailored communication paths, and collaborating with other marketers. The marketer will lead customer journey communications, improve customer engagement through data analysis, and ensure consistency across all deliverables. The role requires proactively exploring the competitive landscape to identify learning and improvements for Apple's advertising business.
Must Have:
- Experience in B2B marketing.
- Manage and optimize onboarding communications
- Create new communication paths for customers.
- Lead customer journey communications.
- Improve customer engagement.
We're looking for an experienced B2B marketer to oversee marketing communications throughout an advertiser's journey with Apple Ads. You'll serve a critical role on our Worldwide Growth Marketing team. We're here to help make it easy for businesses of all sizes to grow and find success with an advertising experience that only Apple can deliver. Our communications are designed to inform prospective customers about our ad opportunities, help new customers get set up for success from the start, and share ongoing tips and updates for current customers to grow their business even more. You'll be responsible to launch and continually refine new ways for people to take timely and actionable next steps. Your work includes directly managing and optimizing our onboarding communications to make our outreach even more meaningful. You'll also create new communication paths to be more tailored for our different types of customers. Beyond the onboarding experience, you'll work cross-functionally with other marketers to activate and engage with customers through other marketing programs and sales channels. * Lead all facets of our customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers. * Champion new ways to improve how we keep customers informed and inspired. * Enhance the quality of our communications by sharing user engagement findings, along with recommendations. * Ensure consistency in our tone and approach across all customer journey deliverables — which include email communications, guides, and sales enablement materials. * Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d love to hear from you.
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