Senior Social Strategist, Editorial

The Senior Social Strategist, Editorial will lead the social strategy for a new Instagram presence, highlighting Apple's design, news, products, and global impact. This role involves close collaboration with a cross-functional editorial team to develop engaging content for social media. Responsibilities include mining social for cultural insights, investigating story topics, briefing creative teams, providing expertise on Instagram trends, and growing a community of fans. The strategist will also define success metrics and learn from them to continuously improve social marketing experiences for Apple's global audience.

Must Have

• 10+ years experience in social creative strategy.
• Deep understanding of social platforms, evolving formats, and audience engagement dynamics.
• Fluency in identifying social culture, creators, and communities for engagement.
• Editorial social experience shaping comprehensive strategy for always-on social presences and consistent brand voice.
• Creative or social agency/brand/publisher experience, evidenced by a portfolio of top-tier work.
• Track-record of collaboration in large, cross-functional teams, particularly with creatives and producers.
• Knowledge of social best practices, and curiosity to break them.

Good to Have

• Experience in publishing, journalism, or related fields, with a narrative focus.
• Sharp perspective on what makes effective and culturally resonant socially-driven creative work.
• Ability to radically simplify complex information.
• Familiarity with social analytics, translating metrics into creative insights.
• Passion for Instagram, understanding its evolving trends and community dynamics.
• Collaborative by nature, with experience thriving in fast-paced, newsroom-style team environments.

Perks & Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses (tuition) for career advancement
• Opportunity to become an Apple shareholder through discretionary employee stock programs
• Ability to purchase Apple stock at a discount through Employee Stock Purchase Plan
• Discretionary bonuses or commission payments (might be eligible)
• Relocation (might be eligible)

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The social team at Marcom finds new and inspiring ways for the Apple brand and products to show up across social media channels. We partner with brand, advertising and creative teams to develop world-class social marketing ideas that people are happy to see in their feeds. This role will report up to the head of social strategy.

The Senior Social Strategist, Editorial will shape and lead the social strategy for a new Instagram presence, showcasing the best of Apple’s design, news, products, and impact in the world. They’ll work closely with a cross-functional editorial team to create ongoing content meant to attract and engage an audience in social.

• Mining social for cultural insights around our brand and products
• Investigating topics around the company for potential stories
• Briefing and working with creative teams to create content for Instagram
• Providing expertise on Instagram formats, behaviors, features and trends
• Conveying strong perspective on what makes great social video
• Growing and nurturing a community of fans
• Identifying clear metrics of success on Instagram and learning from them

Key Qualifications

• 10+ years experience in social creative strategy.
• Deep understanding of social platforms, their evolving formats, and audience engagement dynamics.
• Fluency in identifying social culture, creators, and communities for engagement.
• Editorial social experience shaping comprehensive strategy for always-on social presences and consistent brand voice.
• Creative or social agency/brand/publisher experience, evidenced by a portfolio of top-tier work.
• Track-record of collaboration in large, cross-functional teams, particularly with creatives and producers.
• Knowledge of social best practices, and curiosity to break them.

Additional Requirements

• Experience in publishing, journalism, or related fields, with a narrative focus.
• Sharp perspective on what makes effective and culturally resonant socially-driven creative work.
• Ability to radically simplify complex information.
• Familiarity with social analytics, translating metrics into creative insights.
• Passion for Instagram, understanding its evolving trends and community dynamics.
• Collaborative by nature, with experience thriving in fast-paced, newsroom-style team environments.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.