Social Engagement Manager

The Local Social Engagement Manager coordinates marketing actions for Ubisoft's strategic portfolio, aiming to boost reach and engagement with local player audiences via social channels. This role supports global marketing strategies to drive acquisition, retention, and monetization. Responsibilities include managing the local social ecosystem, publishing global content, developing local tone of voice, creating local content, and performing quality checks for global assets. The manager also handles local social plans, content creation budgets, and interacts with the community.

Must Have

• Coordinate marketing actions for Ubisoft's strategic portfolio.
• Develop local audience reach and engagement via social channels.
• Manage local social ecosystem, publish and localize content.
• Develop local tone of voice and create local content.
• Perform LOC quality checks for global assets.
• Act as main contact for social media channels (FB, X, IG, TikTok, Threads).
• Manage local content creation budget.
• Foster positive presence and interact on local social channels.
• Collaborate with internal teams (Creators, Comms, Studio Comms).
• Track and report on local social channel performance.
• Experience in Social Media and/or Community Management.
• Strong knowledge of Social Media best practices and KPIs.
• Expertise in photo-editing and video-editing software (Adobe Creative Suite, CapCut).
• Strong copywriting and analytical skills.
• Fluent in French and English (written and spoken).
• Strong knowledge of the Canadian market.
• Ability to work in a hybrid model (3 days/week in Montreal office).

Perks & Benefits

• Hybrid work model
• Opportunity to work with diverse perspectives and experiences
• Chance to work with inspiring and challenging teams and projects

JOB DESCRIPTION

The Local Social Engagement Manager’s mission is to coordinate all marketing actions on the Ubisoft strategic portfolio for their territory and to develop reach and engagement with local audiences of players through Social Channels to drive acquisition, retention and monetization supporting the Global Marketing strategies. They manage the local social ecosystem by publishing content provided by Central teams while also developing a local tone of voice by developing and publishing local content created internally or with partners.

Additionally providing LOC quality checks for Global assets (e.g. pack shots, leaflets, trailers) as required.

WHAT YOU'LL DO

• Act as the main point of contact for management of social media channels (Facebook, Twitter, Instagram, TikTok, Threads) for their territory and collaborates with the Global Social Media team, coordinating a local social calendar for content for Ubisoft brands across the local social channels.
• Global Calendars & Content:
• Publish content delivered by Global Teams and localize copy (where necessary, e.g. translate to FR-CA) posting on FB, IG & X via the social posting tool and ensure reporting dashboards are accurate.
• Local Calendars & Content:
• Develop local social plans for specified new releases & top performing live games including a content summary with clear KPIs (Imps, Views, Eng%) to support key products complimenting the product’s Global calendar. Local product plan social content to be produced internally or via partners (e.g. social agency, content creators).
• Provide adhoc local post support for active live games, Back Cat products & Ubisoft corporate or multi-brand content.
• Manage local content creation budget following the finance processes.
• Local Content Creation:
• Support the local product plans & live games with internally or partner created social content which adheres to the product’s positioning, tone of voice & premium presentation following a consistent local social content approach.
• Develop knowledge and experience of using creative programs (Adobe Photoshop & Premier Pro) to aid your ability to internally create local social content.
• Manage the agency and partner relationships and briefs to support local plans.
• Foster a positive presence on the local social channels interacting with comments adhering to internal guidelines.
• Collaborate positively with the other teams (Creators, Comms, Studio Comms) to support and amplify any relevant activations.
• Reporting
• Track local plan delivery per pulse point to monitor plans.
• Contribute to Regional reporting updates providing key highlights of local support of the pulse point.
• Provide a monthly summary report of the local social channel performance for Global & Local posts & key learnings.
• Share your creative best practice & content with other Regional & Local Social Media teams.
• Other Responsibilities
• Positive attitude to working independently and collaboratively with teams in Canada and internationally.
• LOC Quality Checks: Based on Global requirements provide Quality Checks for FR-CA assets to ensure they are accurate & FR-CA translations are correct.
• Hybrid role requiring working 3 days a week office attendance at the Montreal Studio office.

Additional tasks upon request which fall within the area of social engagement.

QUALIFICATIONS

WHAT YOU'LL BRING

• Positive team player and contributor.
• Previous experience in Social Media and/or Community Management.
• Strong knowledge of Social Media best practices (content, publishing do’s & don’t, algorithm rules, etc) and KPIs.
• Expertise in photo-editing and video-editing software (Adobe Creative Suite, - i.e. Photoshop, Premiere Pro, After Effects & CapCut).
• Capability to work with creative resources from briefing to approval.
• Strong copywriting skills.
• Analytical skills to measure the performance of a campaign / an asset.
• Strong coordination capabilities, collaboration skills and open to feedback.
• Fluent in French and English, written and spoken.
• Strong knowledge of the Canadian market and its specificities.

ADDITIONAL INFORMATION

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

We embrace a hybrid work model helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Note, that some roles are fully office-based and are not eligible for hybrid work.