Social Media & Creator Manager

Quilt is seeking a Social Media & Creator Manager to tell compelling stories about moving homes off fossil fuels. This role involves owning Quilt's social presence across Instagram, LinkedIn, Pinterest, Facebook, and TikTok, developing content strategy, and managing a creator ecosystem. The manager will create original content, capture real-time stories, and collaborate with the creative team to drive brand awareness and qualified leads, ultimately contributing to the mission of home electrification.

Must Have

• Create original content that makes people stop, feel something, and reconsider what's possible for their homes
• Grow established Instagram and LinkedIn channels while building Pinterest, Facebook, and TikTok from the ground up
• Develop content strategy that weaves together product education, customer stories, partner highlights, design inspiration, and climate impact
• Build @meetquilt into a channel that drives both brand awareness and qualified leads
• Identify, onboard, and manage relationships with creators who align with our brand and can reach our audiences
• Extend partnerships with existing creators who are driving results, and bring new voices into the fold
• Collaborate with paid media to amplify creator content that's resonating
• Attend photoshoots and installation visits to capture behind-the-scenes content
• Create office culture content that shows who we are and what we care about
• Build a library of authentic, real-time moments that can't be staged
• Partner with our in-house creative team on concepts and campaigns
• Provide social expertise to shape how we show up across all channels
• Help partners tell their own Quilt stories through social toolkits and best practices
• 4-6 years experience building and growing social channels, preferably in home, lifestyle, design, sustainability, or consumer products
• Storyteller first - understand people buy home upgrades and brands they identify with
• Creator relationship expert - identify authentic voices, negotiate partnerships, maintain long-term collaborations
• Content creator yourself - shoot, edit, and post compelling content without always needing a full production team
• Platform native across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and whatever comes next
• Builder proven - built social channels from scratch before
• Climate curious - genuinely excited about home electrification

Perks & Benefits

• Meaningful equity (upon conversion to full-time employment)
• Medical benefits
• Dental benefits
• Vision benefits
• 401(k) plan
• Paid time off
• Certain leaves of absence

Tell the stories that move homes off fossil fuels

About Quilt

Quilt is the smartest way to heat and cool your home. As a two-zone ductless heat pump with a SEER2 rating of 25 and HSPF2 of 12, Quilt sets a new efficiency standard for residential climate control. Designed by industry veterans from Google, Apple, and Nest, and backed by top climate investors, Quilt combines cutting-edge performance with elegant, architectural design that integrates seamlessly into the home.

Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house. Check out @meetquilt to see what we're creating.

The Opportunity

We value storytelling above all else in social. Not product specs. Not feature announcements. Stories about people who care about design. Homes that feel good to live in. Technology that fades into the background. Sustainability that doesn't require sacrifice.

You'll craft more resonant stories across our channels — content about real people, beautiful homes, thoughtful design, smart technology, and a more sustainable future. You'll grow our strong foundation on Instagram and LinkedIn while building Pinterest, Facebook, and TikTok from scratch.

This is a contract-to-hire role, full-time based in the Bay Area, with at least three (3) days per week in our office making content with the team.

What You'll Do

Own Quilt's social presence and voice

• Create original content that makes people stop, feel something, and reconsider what's possible for their homes
• Grow our established Instagram and LinkedIn channels while building Pinterest, Facebook, and TikTok from the ground up
• Develop content strategy that weaves together product education, customer stories, partner highlights, design inspiration, and climate impact
• Build @meetquilt into a channel that drives both brand awareness and qualified leads

Manage our creator ecosystem

• Creators are one of our top-performing channels — they're incredible storytellers who authentically showcase Quilt in their homes
• Identify, onboard, and manage relationships with creators who align with our brand and can reach our audiences
• Extend partnerships with existing creators who are driving results, and bring new voices into the fold
• Collaborate with paid media to amplify creator content that's resonating

Capture the story in real-time

• Attend photoshoots and installation visits to capture behind-the-scenes content
• Create office culture content that shows who we are and what we care about
• Build a library of authentic, real-time moments that can't be staged

Support the broader creative engine

• Partner with our in-house creative team on concepts and campaigns
• Provide social expertise to shape how we show up across all channels
• Help partners tell their own Quilt stories through social toolkits and best practices

What Success Looks Like

You'll 4x our social channels year-over-year. Not through vanity metrics, but through building genuine communities on each platform that drive awareness, consideration, and conversion. You'll establish Quilt as a brand people follow because the content is that good — informative, beautiful, and genuinely interesting.

Who You Are

• Experienced social builder with 4-6 years building and growing social channels, preferably in home, lifestyle, design, sustainability, or consumer products
• Storyteller first — you understand that people don't buy heat pumps, they buy home upgrades and brands they identify with. You know how to tell those stories
• Creator relationship expert who can identify authentic voices, negotiate partnerships, and maintain long-term collaborations
• Content creator yourself — you can shoot, edit, and post compelling content without always needing a full production team. You're comfortable on camera and behind it
• Platform native across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and whatever comes next. You know what works on each and why
• Builder proven — you've built social channels from scratch before and know what it takes to go from zero to meaningful traction
• Climate curious — you're genuinely excited about home electrification and believe great storytelling can change minds and behavior

What Makes This Role Special

You'll tell stories about a product that people genuinely love. Our customers paint their Quilt indoor units to match their walls. They participate in video shoots. They show them off to dinner guests. The product photographs beautifully because it was designed to live in beautiful homes.

You'll also work with creators who are true believers — people who chose Quilt for their own homes and naturally want to share that experience. Your job is to channel that authentic enthusiasm into content that reaches more people.

And ultimately, every follower you gain, every story you tell, every creator you partner with contributes to moving homes off fossil fuels. The storytelling matters. The mission matters.

Why This Matters

To meet decarbonization goals, we need to convert 100 million U.S. homes to heat pumps by 2050. The policies exist. The incentives are there. What's missing is desire — making people actually want heat pumps in their homes. That's where storytelling comes in. That's where you come in.

Compensation & Benefits

Location: Contract-to-hire, Redwood City, CA (hybrid)

This is a contract-to-hire role, full-time based in the Bay Area, with at least three (3) days per week in our office making content with the team.

Expected Salary Range:

In an effort to provide greater transparency, we are sharing the base salary range for this position.

The annual anticipated base salary range for U.S. candidates for this role is $100,000 - 120,000, depending on experience.

Compensation during the contract period consists of base salary only. Upon conversion to full-time employment, Quilt also offers meaningful equity and top-tier benefits.

Employees hired into this role on a full-time basis are eligible to participate in Quilt’s standard benefit programs, which currently include medical, dental, and vision benefits, a 401(k) plan, paid time off, and certain leaves of absence.

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How to Apply

Instead of a cover letter, create a piece of content.

We're hiring a storyteller, so show us your storytelling. Create one social media post (for the platform of your choice) that tells us why you're excited about being Quilt's Social Media & Creator Manager.

Choose your platform: Instagram, TikTok, or LinkedIn. Submit your visual concept and caption. Make it authentic to you, but show you understand what makes content resonate.

Submit:

• Your resume
• Your content piece
• Optional: Links to 2-3 pieces of past work you're proud of

We're looking for authentic storytelling, platform fluency, and creative thinking. This should take 30-60 minutes - about the same time as a thoughtful cover letter, but way more fun.

Any work samples or exercises submitted as part of the application process remain the intellectual property of the applicant and will be used solely for evaluation purposes. Quilt will not use, reproduce, or distribute any submitted work samples outside of the hiring evaluation process.

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