Head of Creative Campaign Operations

Ubisoft is seeking a strategic and operational leader to establish and scale its Campaign Content Hub. This role involves building and leading a cross-functional team responsible for adapting, reformatting, and localizing global marketing campaigns for optimal performance across various channels and markets. Key responsibilities include content standards governance, campaign program management, creative project management, localization, and overseeing an in-house creative studio and a dedicated PMO function to ensure operational excellence and efficiency.

Must Have

• Act as a change leader, fostering operational discipline and accountability.
• Build and lead a high-performing, cross-functional team for campaign orchestration and creative adaptation.
• Partner with Franchise leads to align creative deliveries with global campaign timelines and performance goals.
• Establish and enforce content governance frameworks and best practices.
• Champion data-driven content optimization.
• Establish scalable processes for briefing, production, localization, and delivery of marketing assets.
• Define and track success metrics: on-time delivery, cost efficiency, creative quality, stakeholder satisfaction, and content performance KPIs.
• Manage and coach leads of functional areas (Content Standards Governance, Campaign Program Management, Creative Project Management & Localization, Creative Studio, PMO).
• Act as a strategic bridge between Creative Houses, Core Services, and Creative Operations.
• Lead the transformation toward a centralized creative operations model.
• Drive adoption and accountability for standardized workflows, tooling, and governance frameworks.
• Partner with IT to evaluate, pilot, and industrialize innovative solutions for content creation and management.
• Oversee the tooling budget and investment priorities.
• 15+ years of experience in creative operations, integrated production, or marketing project management.
• Track record in change management, scaling teams, or building new operational functions.
• Proven experience leading integrated production or creative teams.
• Expertise in content strategy development, governance, and performance optimization.
• Strong understanding of marketing channels and creative formats.
• Experience integrating tech, AI, or automation solutions into workflows.
• Excellent stakeholder management and communication skills.
• Demonstrated ability to drive PMO frameworks, workflow tools, or production platforms adoption.

Perks & Benefits

• Profit Sharing
• Yearly company saving plan
• 25 paid time off + 12 additional paid days off
• 50% of your transportation pass is paid by the company
• Lunch vouchers (9€/day)
• Healthcare for you and your family
• Ubisoft additional perks
• Maternity leaves of 20 weeks
• Paternity/co-parental leaves of 7 weeks
• Gym available in the building
• Hybrid work model (minimum 3 days a week in office, 2 days working from home)

We are looking for a strategic and operational leader to build, lead, and scale our Campaign Content Hub. This team ensures that global marketing campaigns are not only effectively adapted, reformatted, and localized into impactful creative, but also optimized for performance across channels & markets.

The Lead will mainly oversee four main pillars:

1. Content Standards Governance – defining and implementing global content standards, best practices, and performance frameworks.

2. Campaign Program Management – ensuring a seamless delivery of marketing campaign operations.

3. Creative Project Management & Localization – owning creative transformation briefs and orchestrating creative production (internal and external).

4. In-house Creative Studio – a nimble creative team adapting static and video assets for multi-market use.

In addition, this role will oversee a dedicated PMO function to drive consistency, efficiency, and operational excellence across the team.

Key Responsibilities

Leadership & Vision

• Act as a change leader, fostering a culture that values operational discipline, shared standards, and collective accountability for creative delivery excellence & content performance.
• Build and lead a high-performing, cross-functional team responsible for campaign orchestration, creative adaptation, reformatting, and localization of marketing assets.
• Partner with Franchise leads to align creative deliveries with global campaign timelines and performance goals.
• Serve as the senior escalation point for Creative House, Core Services (+ HQ when needed.)

Content Performance & Best Practices

• Establish and enforce content governance frameworks, including format, channel-specific tone and guidelines…
• Develop and implement best practices for content production and distribution, ensuring consistency, scalability, and quality across markets.
• Champion data-driven content optimization, leveraging performance insights to help Marketing teams refine creative outputs and distribution strategies.

Operational Excellence

• Establish scalable processes for briefing, production, localization, and delivery of marketing assets across channels (paid media, CRM, social, owned…).
• Champion continuous improvement in creative operations, resource allocation, and cross-functional collaboration.
• Define and track success metrics: on-time delivery, cost efficiency, creative quality, stakeholder satisfaction and content performance KPIs…

Team Management

• Manage and coach the leads of each functional area (to be finalized) based on the core pillars:
• Content Standards Governance – knowledge-sharing, performance framework & compliance
• Campaign Program Management – franchise campaign delivery owners.
• Creative Project Management & Localization – cross-channel production and adaptation.
• Creative Studio – internal creative resource team.
• PMO – staffing models, capacity planning, and workforce management.
• Foster a collaborative culture across internal teams and external creative partners/agencies.

Cross-Functional Collaboration

• Act as a strategic bridge between Creative Houses, Core Services (Paid Media, CRM, Shopper, etc.), and Creative Operations to ensure seamless end-to-end campaign delivery.
• Ensure that business priorities are efficiently translated into executable creative workflows across franchises and channels.
• Build structures and routines that optimize coordination between Campaign Program Managers and Creative Project Managers for on-time, on-brief delivery.

Change Management & Adoption

• Lead the transformation toward a centralized creative operations model, embedding new processes, roles, and ways of working across marketing and creative teams.
• Drive adoption and accountability for standardized workflows, tooling, and governance frameworks.
• Monitor adoption and performance metrics, identifying barriers and leading course-correction initiatives to reinforce process compliance and operational efficiency.

Technology & Tooling Enablement

• Partner with IT and other internal tech teams, to evaluate, pilot, and industrialize innovative solutions for content creation, storage, planning, and management (automation tools, generative AI, dynamic creative optimization, asset tagging, metadata automation, etc.).
• Oversee the tooling budget and investment priorities, aligning spending with operational efficiency and user adoption.
• Champion a culture of innovation and responsible AI adoption, ensuring teams are trained, empowered, and confident using new tools and workflows.

Required

• 15+ years of experience in creative operations, integrated production, or marketing project management within global organizations.
• Track record in change management, successfully scaling teams, or building new operational functions.
• Proven experience leading integrated production or creative teams, implementing operational systems, and delivering complex creative projects across brand & marketing channels.
• Expertise in content strategy development, content governance frameworks and performance optimization.
• Strong understanding of marketing channels and creative formats (digital, paid, CRM, social, AV/video)
• Experience integrating tech, AI, or automation solutions into creative or marketing workflows to improve efficiency and output quality.
• Excellent stakeholder management and communication skills across multiple regions, cultures and functions.
• Demonstrated ability to drive the set-up and adoption of PMO frameworks, workflow tools, or production platforms (e.g., Workfront, Asana, Airtable, Monday.com).

Leadership Attributes :

• Strategic Operator: Able to connect content strategy with creative execution to broader marketing and business goals.
• Operational Innovator: Balances process rigor with creative flexibility.
• People Leader: Builds and motivates high-performing teams across geographies.
• Continuous Improver: Obsessed with optimizing processes without stifling creativity.
• Collaborative Influencer: Trusted partner to both marketing stakeholders and creative teams.