Lifestyle Multimedia Journalist, WCPO

The E.W. Scripps Company

Job Summary

WCPO, The E.W. Scripps ABC affiliate in Cincinnati, Ohio, is seeking a dynamic Content Creator to drive sales revenue through innovative lifestyle stories and sponsored content across multiple platforms. This role involves developing engaging video content, building client partnerships, and leveraging local community knowledge. The journalist will independently produce, host, record, and photograph sponsored content, collaborate with creative teams, and occasionally appear on television or report live.

Must Have

  • Create and develop paid content ideas for multiple platforms specific to platform type.
  • Learn and leverage knowledge of the local community to develop timely and relevant video concepts.
  • Independently produce and host sponsored video content.
  • Independently perform video recording and photography for a wide range of station projects.
  • Work with clients, talent, account executives, sales leadership, digital director, and commercial production.
  • Attend sales meetings, client brainstorming sessions, and occasionally client meetings.
  • Conduct pre-production calls with clients to set expectations.
  • Coordinate client shoots.
  • Write social post descriptions and paid content on station website.
  • Maintain local programming video and music library.
  • Maintain photography equipment.
  • BS/BA in related discipline preferred or equivalent years of experience.
  • Generally 3+ years of experience in related field preferred.
  • Valid driver's license, good driving record, and ability to provide proof of insurance.

Good to Have

  • Proven success in developing, growing, and maintaining a social following using creative video.
  • Highly creative and versatile.
  • Highly self-motivated and driven.
  • Ability to independently shoot and host video segments.
  • Ability to create and build upon brand growing viewers and subscribers from multimedia platforms.
  • Confidence to direct and coach others.
  • Strong team collaboration skills.
  • Effective communicator and presenter.
  • Ability to work well under pressure and daily deadlines.
  • Ability to work independently on larger, moderately complex projects.
  • Ability to work effectively with sales clients.

Job Description

Are you a creative storyteller with a passion for connecting brands with audiences through compelling video content? WCPO, The E.W. Scripps ABC affiliate in Cincinnati, Ohio, is seeking a dynamic Content Creator who will drive sales revenue through innovative lifestyle stories and sponsored content across multiple platforms. You'll be at the intersection of creativity and commerce, developing engaging content that resonates with our local community while building lasting partnerships with clients.

WHAT YOU'LL DO:

  • Create and develop paid content ideas for multiple platforms specific to platform type.
  • Learn and leverage knowledge of the local community to develop timely and relevant video concepts.
  • Independently produce and host sponsored video content.
  • Independently perform video recording and photography for a wide range of station projects, including feature packages, tease bumpers, sales presentations, promotional spots and programming.
  • Work with clients, talent, account executives, sales leadership, digital director, and commercial production with proficiency in on-location and studio production to develop sales sponsored content.
  • Attend sales meetings, client brainstorming sessions, and occasionally attend client meetings exploring the concept of a paid segment or video series.
  • Conduct Pre-production calls with clients to set expectations of their paid content segment.
  • Coordinate client shoots.
  • May develop non-paid lifestyle content for local broadcast day shows.
  • Collaborate with creative teams to improve editing styles for greater viewer relevance.
  • Periodically appear on television program when conducting taped interview or narration or as host.
  • May report live from the field or events.
  • Write social post descriptions and paid content on station website.
  • Maintain local programming video and music library.
  • Maintain photography equipment.
  • Perform other duties as assigned.

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 3+ years of experience in related field preferred
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

  • Proven success in developing, growing, and maintaining a social following using creative video; viewed as a local influencer
  • Skilled in videography and non-linear
  • Skilled in professional shooting and editing
  • Highly creative and versatile
  • Highly self-motivated and driven
  • Ability to independently shoot and host video segments
  • Ability to create and build upon brand growing viewers and subscribers from multimedia platforms
  • Working knowledge of advanced camera equipment, audio and lighting equipment
  • Ability to edit video on various editing applications
  • Broadcast quality lighting and editing skills
  • Confidence to direct and coach others
  • Familiar with digital based storage and servers
  • Familiar with on-location shooting and editing
  • Working knowledge of After Effects
  • Proficient computer literacy
  • Strong team collaboration skills
  • Effective communicator and presenter
  • Ability to work well under pressure and daily deadlines
  • Knowledge and demonstration of editorial judgment, journalistic ethics and libel laws
  • Ability to work independently on larger, moderately complex projects
  • Ability to work effectively with sales clients
  • Ability to create motion graphics

WHERE YOU'LL LIVE, WORK AND PLAY:

Cincinnati offers the perfect blend of Midwestern charm and big-city amenities. Known as the "Queen City," Cincinnati sits beautifully along the Ohio River and boasts a rich cultural heritage with world-class museums, a thriving arts district, and historic neighborhoods like Over-the-Rhine with its stunning 19th-century architecture. The city is home to major league sports teams including the Cincinnati Bengals and Cincinnati Reds, plus a renowned food scene featuring everything from famous Cincinnati chili to craft breweries and farm-to-table restaurants.

The cost of living is remarkably affordable compared to other major metros, while still offering urban sophistication. Cincinnati's extensive park system includes the beautiful Eden Park, home to the Cincinnati Art Museum and Krohn Conservatory, while nearby attractions like Kings Island amusement park and the scenic Ohio River provide year-round recreation. The city's central location makes it easy to explore other major cities, while its growing tech and business sectors create abundant opportunities for career growth and networking.

5 Skills Required For This Role

Team Management Motion Graphics Game Texts Lighting Shading Networking

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