Dir, Unwired and DR National Sales

The E.W. Scripps Company is seeking a Director of Unwired and Direct Response National Sales to lead and grow the Scripps Direct Response footprint nationally. This role involves working with national agencies and advertisers to drive immediate action from spot advertising, identifying opportunities through unwired campaigns, and building next-generation direct response offerings. Responsibilities include managing a national team, developing sales strategies, optimizing campaigns, and fostering relationships with key agencies and advertisers to achieve revenue goals.

Must Have

• Manage a national Direct Response & Unwired team.
• Develop a go-to market unwired sales strategy.
• Work with national Direct Response agencies and advertisers.
• Ensure campaigns are optimized to enhance performance metrics.
• Develop Direct Response+CTV go to market strategy.
• Translate cross functional insights into media recommendations.
• Develop strong relationships with key national agencies and advertisers.
• Track sales activity Key Performance Indicators (KPI’s).
• Work alongside sales product leadership to roll out revenue-generating products.
• Collaborate with national sales leaders and partners’ product and strategy teams.
• Meet with key agencies, clients and advertisers.
• Attend industry events and conferences.

Good to Have

• Political sales expertise

Perks & Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits
• Certain other health and wellness benefits
• Retirement savings plan with company match
• Disability accident insurance
• Hospital indemnity
• Critical illness
• Life insurance
• AD&D
• ID protection
• Pet discount program
• Employee assistance program
• Hybrid work flexibility

Are you ready to lead the future of direct response advertising on a national scale? The E.W. Scripps Company is seeking a dynamic Director of Unwired and Direct Response National Sales to lead and grow the Scripps Direct Response footprint on a national level by working with national agencies and advertisers who are focused on driving immediate action from spot advertising. You'll identify opportunities to leverage the Scripps ecosystem through unwired campaigns while building the next generation of our direct response offerings.

WHAT YOU'LL DO:

• Manage a national Direct Response & Unwired team including account executives and sales assistants.
• Develop a go-to market unwired sales strategy as new Scripps product offering.
• Work with national Direct Response agencies and advertisers to respond to their availability & rate requests, keep them informed of Scripps’ station and network offerings.
• Work with DR & Unwired account executives to ensure campaigns are optimized to enhance performance metrics.
• Develop Direct Response+CTV go to market strategy to increase overall share of DR business, by leveraging DR category to maximize Scripps revenue through the CTV category.
• Translate cross functional insights into media recommendations that boost campaign effectiveness.
• Develop strong and mutually valuable relationships with key national agencies and advertisers.
• Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.
• Work alongside sales product leadership to roll out revenue-generating products, platforms, data, and services through national sales channels to achieve sales goals and objectives.
• Collaborate with national sales leaders and partners’ product and strategy teams to ensure client satisfaction, identify opportunities, and provide platform feedback valuable to industry growth.
• Meet with key agencies, clients and advertisers as well as attend industry events and conferences.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 10+ years of experience in related field preferred
• Prior managerial experience preferred

WHAT YOU'LL BRING:

• Proficient in sales, calling on national accounts and agencies. Strong understanding of television and national advertising trends
• Expert knowledge of all facets of television sales and marketing
• Able to effectively manage all aspects of sales pipeline
• Strong negotiation skills
• Excellent leadership skills and experience managing national sales relationships to achieve and exceed revenue goals
• Strong interpersonal, communication and presentation skills and ability to promote and sell concepts to agencies and customers
• Excellent organizational skills and analytical skills, including proficiency in Microsoft Office applications
• Proficient in face-to-face sales, calling on national accounts and agencies
• Must have existing relationships with national advertisers and their agencies
• Political sales expertise a plus

WHERE YOU'LL LIVE, WORK AND PLAY:

New York City offers an unparalleled blend of career opportunities and cultural experiences. As the media capital of the world, you'll be at the epicenter of advertising innovation, surrounded by the industry's top agencies and brands. From Broadway shows and world-class museums to diverse neighborhoods each with their own character, NYC provides endless entertainment and dining options. The city's extensive public transportation system connects you to everything from Central Park's green spaces to the vibrant energy of Times Square. With hybrid work flexibility, you can enjoy the best of both worlds - collaborating in our dynamic office environment while having the freedom to work from home when it suits your schedule.

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COMPENSATION RANGE:

Annual Salary: $170,000.00 - 190000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

ADDITIONAL BENEFITS:

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.