Retention & Content Manager – Senior

SOFTSWISS is expanding its Setup Team, seeking a proactive and experienced Retention & Content Manager. This role involves leading engagement operations, improving internal workflows, and ensuring all website content and communications are clear, structured, and consistently up to date within the Casino Platform.

Must Have

• Optimize lifecycle and engagement campaigns using Customer.io.
• Manage promotional mechanics and internal campaigns.
• Own website content structure, ensuring clarity, consistency, accuracy, and timely updates.
• Analyze campaign performance and provide actionable recommendations.
• Manage multiple projects simultaneously with high quality.
• Provide guidance, feedback, and support to junior team members.
• 3+ years of experience in CRM, retention, lifecycle marketing, or content operations.
• Strong hands-on experience with Customer.io.
• Experience managing promotional mechanics, offers, or incentive-based campaigns.
• Solid background in website management and basic HTML.
• Strong organizational, analytical, and problem-solving skills.
• Leadership mindset with confidence in managing tasks, priorities, and people.
• English level B1–B2 or higher.

Good to Have

• Russian language skills

Perks & Benefits

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Program
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events

Overview:

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SOFTSWISS continues to expand the team and is looking for a Retention & Content Manager. You’ll work in our Setup Team, contributing to our continued growth and innovation in the Casino Platform.

Purpose of the role:

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We are looking for a proactive and experienced Retention & Content Manager to lead engagement operations, improve internal workflows, and ensure all website content and communications are clear, structured, and consistently up to date.

Key responsibilities:

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• Optimize lifecycle and engagement campaigns using Customer.io (email, SMS, push, in-app).
• Manage promotional mechanics and internal campaigns through the back office, continuously improving processes, reducing time-to-market, and introducing more efficient ways of working.
• Own the website content structure, ensuring clarity, consistency, accuracy, and timely updates across all pages.
• Analyze campaign performance and provide clear, actionable recommendations for improvement.
• Manage multiple projects simultaneously while maintaining a high standard of quality and execution.
• Provide guidance, feedback, and support to junior team members.

Required Experience:

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• 3+ years of experience in CRM, retention, lifecycle marketing, or content operations.
• Strong hands-on experience with Customer.io.
• Experience managing promotional mechanics, offers, or incentive-based campaigns.
• Solid background in website management and basic HTML.
• Strong organizational, analytical, and problem-solving skills.
• Leadership mindset with confidence in managing tasks, priorities, and people.
• English level B1–B2 or higher.
• Russian language skills are a strong advantage.

Our Benefits:

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• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Program
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.