Content Marketing Team Lead

SOFTSWISS is seeking a Content Marketing Team Lead to enhance its digital presence and drive high-quality content across global markets. This role involves overseeing corporate and product websites, optimizing content operations, and improving brand visibility and marketing performance. The lead will ensure cross-team alignment, content quality, and strong SEO outcomes, ultimately boosting engagement and effectiveness of digital platforms.

Must Have

• Own the operational workflow of the Content Team
• Oversee company websites, including softswiss.com, events.softswiss.com, careers.softswiss.com, affilka.com, and more
• Help develop the monthly Content Plan, LinkedIn Newsletter Plan, Client Newsletter Plan
• Coordinate content briefs with the SEO Team
• Plan, create, and delegate tasks across team members, tracking their execution
• Coordinate and deliver reporting and KPI tracking for the Team and the Head of Content Marketing
• Ensure the quality of the final draft copy produced by the Content Team
• Support other departments with copy review upon request
• Create content on request (e.g. internal support materials, cross-team initiatives, ad-hoc tasks)
• Participate in development sprint planning; assign tasks related to website design, development, and copywriting; and attend bi-weekly SEO meetings
• Participate in and lead hiring and onboarding efforts when requested
• Act as the de facto and de jure deputy for the Head of Content Marketing during absences, vacations, etc.
• Higher education in marketing, journalism, linguistics, or a related field (BA or MA)
• Proficiency in English (C1 or higher)
• Strong computer and technology skills
• Solid understanding of content and web metrics
• Good organisational and project-management skills
• Previous experience in copywriting, editing, and performance tracking
• Familiarity with digital tools: email and writing applications (Google Workspace)
• Familiarity with SEO tools (Semrush, Ahrefs, etc.)
• Familiarity with project-management tools (Jira, Asana, Trello, etc.)
• Familiarity with analytics platforms (GA4, Google Search Console, etc.)

Good to Have

• Experience in iGaming, IT marketing, B2B marketing
• Languages: Russian, Spanish, Portuguese, Polish
• Certified in CAE, CPE, CELTA, IELTS, TOEFL
• Knowledge of WordPress
• Proficiency in using ChatGPT
• Understanding of copywriting and design cycle processes
• Familiarity with project-management principles
• Experience collaborating with development teams
• Strong grasp of content, digital, and general marketing principles

Perks & Benefits

• Full-time remote work opportunities
• Flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops
• Participation in international professional conferences and corporate events

Content Marketing Team Lead

Overview:

SOFTSWISS is hiring a Content Marketing Team Lead to join our Content Marketing Team. You’ll work across our ecosystem of corporate and product websites. Your contribution will strengthen our digital presence and help drive consistent, high-quality content across global markets.

Purpose of the Role:

You’ll drive efficient content operations that elevate SOFTSWISS websites, directly improving brand visibility and marketing performance. You’ll optimise cross-team alignment and content quality to enhance SEO outcomes, engagement, and the overall effectiveness of our digital platforms.

Key Responsibilities:

• Own the operational workflow of the Content Team.
• Oversee company websites, including softswiss.com, events.softswiss.com, careers.softswiss.com, affilka.com, and more.
• Help develop the monthly Content Plan, LinkedIn Newsletter Plan, Client Newsletter Plan, and coordinate content briefs with the SEO Team.
• Plan, create, and delegate tasks across team members, tracking their execution.
• Coordinates and delivers reporting and KPI tracking for the Team and the Head of Content Marketing.
• Ensure the quality of the final draft copy produced by the Content Team and support other departments with copy review upon request.
• Create content on request (e.g. internal support materials, cross-team initiatives, ad-hoc tasks).
• Participate in development sprint planning; assign tasks related to website design, development, and copywriting; and attend bi-weekly SEO meetings.
• Participate in and lead hiring and onboarding efforts when requested.
• Act as the de facto and de jure deputy for the Head of Content Marketing during absences, vacations, etc.

Required Experience:

• Higher education in marketing, journalism, linguistics, or a related field (BA or MA).
• Proficiency in English (C1 or higher).
• Strong computer and technology skills.
• Solid understanding of content and web metrics.
• Good organisational and project-management skills.
• Previous experience in copywriting, editing, and performance tracking.
• Familiarity with digital tools: email and writing applications (Google Workspace), SEO tools (Semrush, Ahrefs, etc.), project-management tools (Jira, Asana, Trello, etc.), and analytics platforms (GA4, Google Search Console, etc.).

Nice to Have:

• Experience in iGaming, IT marketing, B2B marketing.
• Languages: Russian, Spanish, Portuguese, Polish.
• Certified in CAE, CPE, CELTA, IELTS, TOEFL.
• Knowledge of WordPress.
• Proficiency in using ChatGPT.
• Understanding of copywriting and design cycle processes.
• Familiarity with project-management principles.
• Experience collaborating with development teams.
• Strong grasp of content, digital, and general marketing principles.

Our Benefits:

• Full-time remote work opportunities and flexible working hours.
• Private insurance.
• Additional 1 Day Off per calendar year.
• Sports program compensation.
• Comprehensive Mental Health Programme.
• Free online English lessons with a native speaker.
• Generous referral program.
• Training, internal workshops, and participation in international professional conferences and corporate events.

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.

Department

CMO / Marketing

Locations

Warszawa, Poland, Poznań, Poland, T'bilisi, Georgia, Valletta, Malta

Remote status

Fully Remote

Employment type

Full-time