Head of Media

Overwolf is seeking a Head of Media & Insights to lead Media Planning, Ad-Ops, and Insights & Measurement teams within the Brand Partnerships organization. This role encompasses the entire media lifecycle, from pre-sale planning and activation to delivery and brand impact measurement. The ideal candidate will possess strong brand and media strategy expertise, ad-tech and operations understanding, and the ability to derive compelling insights from data for global clients.

Must Have

• Lead the Media Planning team responsible for strategy, RFP responses, media plan development, and pricing.
• Manage and develop the Ad-Ops team overseeing campaign setup, trafficking, QA, launch, pacing, and optimization.
• Lead the Insights & Measurement team responsible for brand lift studies, performance analytics, and reporting.
• 7+ years of experience in media, programmatic, brand strategy, or related fields.
• Proven experience managing Media Planning, Ad-Ops, and Insights/Analytics teams.
• Strong understanding of brand strategy and how it translates into media architecture.
• Deep knowledge of brand measurement, lift methodologies, and analytical storytelling.
• Technical understanding of ad-tech, programmatic fundamentals, and operational workflows.
• Experience working with global brands and sales environments.
• Excellent communication, organization, and leadership skills.

Good to Have

• Experience in gaming or UGC ecosystems.
• Advanced measurement skills (incrementality, MMM).
• Ability to bridge creative strategy with media and insights.

Description

We are on the hunt for a Head of Media & Insights to lead three core teams within the Brand Partnerships organization: Media Planning, Ad-Ops, and Insights & Measurement. This role owns the full media lifecycle, from pre-sale planning, through activation and delivery, to brand impact measurement.

The ideal candidate combines strong brand and media strategy expertise, understanding of ad-tech and operations, and the ability to turn data into clear, compelling insights for global clients.

Responsibilities

1. Media Planning (Pre-Sale)

• Lead the Media Planning team responsible for strategy, RFP responses, media plan development, and pricing.
• Build and refine planning frameworks, tools, and productized offerings to ensure consistency and excellence.
• Translate brand and marketing objectives into tailored media solutions for the gaming ecosystem.
• Partner with Creative and Sales to deliver high-quality proposals with strong strategic narrative.

2. Ad-Ops (Execution & Delivery)

• Manage and develop the Ad-Ops team overseeing campaign setup, trafficking, QA, launch, pacing, and optimization.
• Ensure operational excellence: brand safety, viewability, targeting accuracy, inventory quality, and KPI adherence.
• Implement best practices, workflows, and automation that improve efficiency and scale readiness.
• Maintain tight alignment between Media Planning → Account Management → Ad-Ops for seamless handoff and delivery.

3. Insights & Measurement (Post-Campaign Impact)

• Lead the Insights & Measurement team responsible for brand lift studies, performance analytics, and reporting.
• Build Overwolf’s standardized measurement methodology connecting media exposure to brand outcomes.
• Combine data, research, and storytelling to create clear, actionable insights for clients.
• Partner cross-functionally to improve measurement tools, data quality, and reporting frameworks.

Requirements

• 7+ years of experience in media, programmatic, brand strategy, or related fields.
• Proven experience managing three core teams: Media Planning, Ad-Ops, and Insights/Analytics.
• Strong understanding of brand strategy and how it translates into media architecture.
• Deep knowledge of brand measurement, lift methodologies, and analytical storytelling.
• Technical understanding of ad-tech, programmatic fundamentals, and operational workflows.
• Experience working with global brands and sales environments.
• Excellent communication, organization, and leadership skills.
• Passion for gaming or interactive entertainment — a plus.

Nice to Have

• Experience in gaming or UGC ecosystems.
• Advanced measurement skills (incrementality, MMM).
• Ability to bridge creative strategy with media and insights.