Media Planner

Overwolf is seeking a Media Planner to lead the media planning process for its Brand Partnerships team. This role involves developing media plans for clients, coordinating campaign execution, and optimizing performance. The ideal candidate will have strong digital media expertise, analytical skills, and a passion for gaming, working closely with various teams to innovate and deliver successful campaigns.

Must Have

• Lead end-to-end media planning process
• Support Brand Partnerships team
• Develop exceptional media plans for clients
• Coordinate campaign setup, launch, optimization
• Design, manage, refine media planning tools
• Lead pre-sales RFP efforts
• Leverage data and research for decisions
• Engage with interdisciplinary teams
• Monitor campaign delivery and KPIs
• 5-10 years in sales planning, media planning, or sales enablement
• Prior role in media agency planning strategy
• Proficiency in English
• Proficiency in Microsoft Office, Excel, PowerPoint, Google Suite

Good to Have

• Familiarity with programmatic advertising
• Passion for the video game industry

Description

We’re on the hunt for a Media Planner to lead the end-to-end media planning process at Overwolf, supporting our Brand Partnerships team across all pre-sale RFP activities and post-sale campaign execution.

As a Media Planner, your responsibilities will include working in close collaboration with our Brand Partnerships teams to assist in developing exceptional media plans for clients. Upon approval of these plans, you will coordinate with the account management and ad operations teams to facilitate campaign setup, launch, and optimization.

The ideal candidate will possess substantial digital media expertise, analytical prowess, attention to detail, and a passion for the video game industry.

Responsibilities

• Design, manage, and refine media planning tools and products to guarantee precision and efficiency throughout the planning process.
• Lead pre-sales RFP efforts, including strategy, plan creation, collaboration with creatives, and proposal development.
• Leverage data and research to guide media planning decisions and formulate recommendations.
• Engage with interdisciplinary teams, including marketing, ad operations, and product development, to commoditize significant Overwolf products and innovate new offerings based on client demands.
• Monitor campaign delivery, compile reports, and ensure adherence to key performance indicators.

Requirements

• 5-10 years of experience in sales planning, media planning, or sales enablement.
• Prior role in a media agency focusing on planning strategy is essential.
• Familiarity with programmatic advertising will be considered an asset.
• A passion for the gaming industry will be viewed favorably.
• Exceptional analytical and problem-solving abilities.
• A meticulous, highly organized, and process-oriented approach.
• Proficiency in English and working flexibly across various time zones (collaboration with team members in the US and Israel is required).
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, as well as the Google Suite, is necessary.